Inertia Growth
Record open rates with AI-powered personalization
Outbound Research Bottleneck
For a client in a complex, regulation-heavy industry, Inertia Growth needed truly personalized outbound at scale. The right context (company news, roles hiring, contact details, tone) lived across Google results, websites, and LinkedIn. This was too slow to research manually for every prospect.
Prior attempts with generic AI tools still required heavy back-and-forth to nail voice, strategy, and specificity.
I could describe what I wanted in plain language and have it built, without being an engineer.
Automated Research & Writing
Using Cotera, Hannah set up an agentic outbound workflow that:
Researches automatically
Searches Google, scans company sites, LinkedIn pages, and other sources to compile prospect-specific context
Writes in the exact voice
Incorporates sales-call transcripts and brand style rules to generate subject lines, first emails, and follow-ups
Orchestrates end-to-end
Packages the research → crafts the copy → pushes to Instantly for sending, no manual stitching across tools
Record-Breaking Performance
Record performance
Achieved their highest open rates to date with AI-crafted subject lines and perfectly on-message follow-ups
Massive time savings
Research + copy creation went from an entire afternoon to one automated pass, freeing the team for strategy
Repeatable playbook
Non-technical marketers can describe goals in plain language and get fully personalized, on-brand sequences for each prospect list
"From research to writing to sending: the whole flow runs in Cotera, and this campaign had our highest open rate."
— Hannah Carlson
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