Find

your best customers.

Find

your best customers.

Nurture

Retain

Engage

Find

Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.

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Joe Bloggs

Director, Bloggs.com

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Jeff Smith

Jeff Smith

Owner, Smithtech

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Joe Bloggs

Joe Bloggs

Director, Bloggs.com

Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam.

How it works

Segment your customers

Identify your champion, promising and lapsing customers.

Discover what influences them

Find the levers in your data that you can use to move a customer from one segment to another.

Target them effectively

Nurture opportunity segments through marketing recommendations using your existing tech stack.

Unlock new opportunities

Test and learn what resonates with your customer segments.

Segment

With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.

We’ll tell you how you're performing and where the bucket leaks the most.

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Understand

It’s a start to know that you’re losing customers from a segment, but really you need to understand why.

We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.

Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.

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Personalize

Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem. 

How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.

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Optimize

You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.

After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.

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Latest posts

Stay up to date with our latest posts.

CX
company
data

Punching Above Your Weight: An Interview with Courtney LeBlanc at Willful

This week, we had the pleasure of speaking with Courtney LeBlanc, Senior Customer Support Manager at Willful, a Canadian online platform that enables users to create powers of attorney and last will and testament documents without the need for a lawyer. Our conversation delved into how Willful leverages a small but mighty support team to deliver empathetic, efficient service to customers navigating a complex and often emotionally charged process. Here are the key insights from our discussion:

data
CX

Fine-Tuning UNIQLO's Customer Experience: From Good to Great

It’s majorly impressive how smoothly UNIQLO has adapted to the overseas market — global expansion is a task most brands tend to struggle with. And while their products are great, their product line isn’t necessarily the main reason for their success. The truth is — UNIQLO does a fantastic job of utilizing data to fuel its customer experience strategy — so much so that it’s allowed them to connect their physical and digital touch points in a seamless way. BUT there’s always room to improve, and here’s how.

CX
personalization
marketing

A CX Dilemma: Why THE YES Struggled to Select a Segment

If you’re an avid Pinterest user, you might have noticed that over the years, their algorithm for personalizing users’ feeds has become more and more precise, making it all the more addicting. You probably wouldn’t have guessed that you have THE YES, an AI-powered shopping app, to thank for these improvements. In 2022, Pinterest acquired THE YES, but before this acquisition, THE YES was on its way to revolutionizing the average shopper’s customer journey and experience. But turns out — making a perfectly personalized shopping experience for every single user was no easy feat. So let’s break down one particular challenge they faced getting their platform off the ground.

personalization
CX
data

Listening to Customers: How Sentiment Analysis Can Refine H&M's Customer Experience

When competing in the same industry as Shein and Temu, a brand like H&M must do one of two things to survive: 1) match these competitors’ prices (which is near impossible) or 2) justify higher prices. And in order to justify higher prices, H&M has had to do a lot more than simply improve the quality of their clothing. For them, it’s all about customer experience. And while H&M’s customer experience initiatives have been receiving tons of hype from investors and shareholders, there’s a bit of disconnect between the opinions of customers and investors.

CX
data
company

Unlocking the Voice of the Customer at PTC - Steve Davenport

Last week we had the opportunity to chat with Steve Davenport, who leads Voice of the Customer (VoC) initiatives at PTC. PTC is an enterprise software company that provides solutions for digital transformation across engineering, manufacturing, and service operations. Given their focus on enabling customer success, it's no surprise that VoC plays a critical role. Here's what we learned.

data
company
MDS

How ERA brings last mile analytics to any data warehouse via DuckDB

Have you ever waited for a dashboard to load for so long that you forgot what you were even looking for? I think we all have. It can be incredibly frustrating (especially if your organization is using Redshift…).

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