Find

your best customers.

Find

your best customers.

Nurture

Retain

Engage

Find

Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.

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Joe Bloggs

Director, Bloggs.com

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Jeff Smith

Jeff Smith

Owner, Smithtech

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Joe Bloggs

Joe Bloggs

Director, Bloggs.com

Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam.

How it works

Segment your customers

Identify your champion, promising and lapsing customers.

Discover what influences them

Find the levers in your data that you can use to move a customer from one segment to another.

Target them effectively

Nurture opportunity segments through marketing recommendations using your existing tech stack.

Unlock new opportunities

Test and learn what resonates with your customer segments.

Segment

With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.

We’ll tell you how you're performing and where the bucket leaks the most.

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Understand

It’s a start to know that you’re losing customers from a segment, but really you need to understand why.

We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.

Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.

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Personalize

Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem. 

How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.

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Optimize

You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.

After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.

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Latest posts

Stay up to date with our latest posts.

personalization
Retention

From Hype to Hurdles: Farfetch's Battle for Attention and Loyalty

To understand the reasoning behind the price increases in the luxury industry, we first have to understand what makes luxury, luxury. And it’s clear that at the center of it all, exclusivity is a major component of any luxury good or service. To make a product or service exclusive, it should be a) limited in supply and b) difficult to acquire. Because the supply for luxury goods is typically very limited, demand often surpasses supply, and as a result, prices continue to shoot up. And a lack of exclusivity is exactly why Farfetch, an e-commerce space for luxury brands, didn’t perform nearly as well as expected.

Segmentation Analysis
data

The Power of Segmentation Analysis

In the dynamic landscape of business, understanding your audience is crucial. Picture this: you have the key to uncovering the complexities of consumer behavior and preferences. This key is none other than the transformative field of segmentation research! 

E-Commerce
Retention
CX
data

How to Stop Losing Sales: Taming the Cart Abandonment Beast

So, you've got an online store, and you're pumped about it. People are adding stuff to their carts, but after a little while...poof! They vanish without completing their purchases. What happened? This phenomenon is called Shopping Cart Abandonment, and this article will cover what this metric is, why it’s a big deal, and how you can prevent it.

CX
personalization

Redefining Retail: Walmart's AI-driven Winning Streak

For the past 8 years, Walmart has been pretty insistent on keeping its number of stores constant. But recently, the company has made plans to open up over 150 stores across the country. This might seem like a strange move considering how rapidly e-commerce is growing and how steadily in-person sales seem to be declining, but here’s why it makes sense for Walmart.

CX
data

Cotera's Lifecycle Model: A Case Study

A case study of Cotera's lifecycle segmentation model. Learn how we helped companies decrease churn and identify upsell opportunities.

E-Commerce
personalization
CX

AI in Action: Unveiling Amazon's Latest Customer-Centric Innovations

Nowadays, AI is absolutely everywhere - and everyone knows it. But here’s a common misconception. Lots of people believe that AI takes away the element of personalization by removing human-powered touchpoints entirely. But the truth is, it’s actually quite the opposite. Amazon — a company we’ve touched on before — just launched Rufus, a new AI-powered shopping assistant. And it’s a prime example of how AI is an incredibly powerful tool for personalization.

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