Find

your best customers.

Find

your best customers.

Nurture

Retain

Engage

Find

Cotera is a comprehensive solution for discovering, engaging and retaining your best customers through data-powered segmentation.

Sign upLearn more

Joe Bloggs

Director, Bloggs.com

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Jeff Smith

Jeff Smith

Owner, Smithtech

Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam. Pellentesque ante diam, dignissim ut pulvinar tincidunt.
Joe Bloggs

Joe Bloggs

Director, Bloggs.com

Aliquam vitae tortor urna. Donec suscipit nunc augue, vitae auctor leo aliquet at. Curabitur id tincidunt eros. Pellentesque ante diam, dignissim ut pulvinar tincidunt, posuere at quam.

How it works

Segment your customers

Identify your champion, promising and lapsing customers.

Discover what influences them

Find the levers in your data that you can use to move a customer from one segment to another.

Target them effectively

Nurture opportunity segments through marketing recommendations using your existing tech stack.

Unlock new opportunities

Test and learn what resonates with your customer segments.

Segment

With our automated lifecycle segmentation product, we’ll have you set up in no time with a complete overview of all of your customers, organized into actionable segments.

We’ll tell you how you're performing and where the bucket leaks the most.

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Understand

It’s a start to know that you’re losing customers from a segment, but really you need to understand why.

We search your data to surface key insights that you can use to ensure customers are engaged and retained with your brand.

Under the hood, our rigorous statistics take the bulk out of the analysis and point you in the right direction as efficiently as possible.

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Personalize

Customize your existing campaigns even further. Want to send details of the last item someone purchased to Klaviyo? No problem. 

How about a new product recommendation? We're on it. Our AI models allow you to make your retention marketing efforts truly intelligent.

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Optimize

You need a way to retain your at risk customers. We take the guesswork out of defining those segments and provide them to you within your preferred marketing platform.

After the campaign is sent, we help track how those campaigns performed against their objective and their impact on retention or engagement.

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Latest posts

Stay up to date with our latest posts.

data
company
MDS

How ERA brings last mile analytics to any data warehouse via DuckDB

Have you ever waited for a dashboard to load for so long that you forgot what you were even looking for? I think we all have. It can be incredibly frustrating (especially if your organization is using Redshift…).

marketing
E-Commerce

Turning the Tide: How Outdoor Voices Can Rebuild by Prioritizing Retention and Personalization

Outdoor Voices, a loved outdoor apparel company, recently made the decision to close ALL physical retail stores, all while barreling toward bankruptcy. Unfortunately, their reckless spending decisions caught up to them this year, and a once very successful apparel brand suddenly ran fresh out of cash. So let’s look at how their marketing efforts contributed to this unfortunate turn of events and what they can try to do to make a comeback.

CX
data
E-Commerce

Building a World-Class CX Operation from Zero: An Interview with Emily Stubbs

As a CX leader, what do you do when you're tasked with building out customer support for a company that hasn't even launched yet? We sat down with Emily Stubbs, who is currently doing exactly that as she stands up the CX function at Aerflo, a new sparkling water hardware startup. Emily shares her playbook for learning a new product inside and out, building a knowledge base from scratch, and using data to proactively surface customer pain points.

Predicting the next purchase date.
E-Commerce

Predicting The Next Customer Purchase Day To Improve Email Campaigns

Predicting the next time that a consumer is expected to buy a product allows you to make well timed offers that boost conversion. Here's how to do it.

Retention
marketing

Fresh Ingredients, Stale Retention: HelloFresh Confronts High Customer Churn

Just this year, HelloFresh was fined £140,000 for sending over 79 million emails and 1 million SMS messages that violated privacy regulations. More specifically, HelloFresh had not been given direct consent from a huge chunk of their customers to constantly send marketing content to their inboxes but continued to do so anyway. And the truth is — not only were these aggressive marketing tactics unauthorized, but they weren’t exactly effective toward reducing churn either. In fact, HelloFresh has historically had huge issues with customer retention — seemingly more so than Blue Apron. So just like we did for Blue Apron, let’s break down why.

Snowflake Cortex
data

Snowflake Cortex

Snowflake have launched an LLM function feature, they call it Cortex. The idea is it lets you create a new column with a plain old SQL expression, which makes it super flexible. It's in public preview, so anyone can try it out.

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