Portable
Never miss a buyer conversation on social media
Social Listening at Scale
Portable's team is lean and wears many hats. They wanted to tap into Reddit (e.g., r/dataengineering, r/bi) to find real conversations about ETL, data integrations, and warehouse workflows, but daily manual scrolling wasn't feasible and feeds often bury the good stuff.
Ethan spends time in Slack, not Reddit, and needed a way to surface only high-intent threads worth reading or responding to.
I don't want to be scrolling Reddit every day… I just want a curated feed of things that matter to our business.
Automated Social Monitoring
Cotera set up a Portable-trained agent that:
Understands Portable's offering
ETL, connectors, warehouses like Snowflake/BigQuery/Databricks
Searches Reddit (and Google for threads)
Opens posts, scans comments, and filters for relevant asks (ETL help, Postgres→warehouse, connecting SaaS tools)
Scores and curates a daily digest
Delivers it in Slack, Portable's preferred workspace, so Ethan sees only actionable discussions
Enhanced Brand Engagement
Time saved for a lean team
No more hunting across subreddits; high-signal posts are delivered once a day
Faster, helpful engagement
Ethan can jump into the right conversations and be of service, amplifying Portable's already-strong brand without hiring a content marketer
Expandable playbook
The same 'social listening' approach can be aimed at LinkedIn and X next, keeping signal high across channels
It pops up in Slack, it's relevant, I can be helpful to the world, and over time that pays off for our brand.
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