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Industry News Digest

Get a daily briefing of breaking stories and industry headlines, with Salesforce account news flagged so your sales team never misses a trigger event.

News intelligenceSales triggersIndustry trackingDaily briefing

The Challenge

Staying current on industry news is table stakes for marketing and sales teams, but nobody has time to read 50 articles before their morning coffee. Worse, when a key account makes headlines -- a funding round, a leadership change, a product launch -- your reps usually find out days later from LinkedIn. This prompt builds a daily briefing that connects breaking news to your actual pipeline, so the right people hear about the right stories at the right time.

What This Prompt Does

Breaking News Detection

Surface rapidly developing stories before they hit mainstream feeds

Account News Matching

Cross-reference headlines with your Salesforce accounts automatically

Sentiment Context

Know whether account news is good or bad before reaching out

Slack Delivery

Scannable daily digest posted to your team channel every morning

The Prompt

The Prompt

Task

Build a daily industry news briefing using @NewsCatcher/Latest Headlines and @NewsCatcher/Breaking NewsName it "NewsCatcher/Breaking News" and call it with @NewsCatcher/Breaking News. Cross-reference news with your accounts in @Salesforce/Query RecordsName it "Salesforce/Query Records" and call it with @Salesforce/Query Records to surface sales-relevant stories, search for specific topics with @NewsCatcher/Search ArticlesName it "NewsCatcher/Search Articles" and call it with @NewsCatcher/Search Articles, and post the digest to @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Example: Give me today's fintech news briefing and flag any stories about companies in our Salesforce pipeline.

Input

The user provides their industry or topic area, and optionally a Salesforce object to cross-reference (e.g., Accounts, Opportunities).

Example: "Daily news digest for the cybersecurity industry" or "What happened in SaaS today? Flag anything about our open opportunities."

Context

What to Search For

Build the briefing in three layers:

Layer 1 - Breaking stories: Use Breaking News to find rapidly developing stories in the last 24 hours. These are the headlines everyone will be talking about.

Layer 2 - Industry headlines: Use Latest Headlines with the relevant theme filter (Tech, Business, Finance, Health, etc.) to get broader coverage from the past 24 hours.

Layer 3 - Account-specific news: Query Salesforce for active accounts or open opportunities, then search NewsCatcher for each account name using ORG_entity_name to find news about companies you're selling to or working with.

Search Strategy

  1. Pull Breaking News for the last 24 hours filtered to the user's industry language and region
  2. Pull Latest Headlines using the appropriate theme (Tech, Business, Finance, etc.) for broader coverage
  3. Query Salesforce for account names from active deals or key accounts
  4. For each Salesforce account, run a NewsCatcher Search Articles with ORG_entity_name and include_nlp_data: true
  5. Deduplicate across all three layers (some stories will appear in both breaking and headlines)
  6. Prioritize: Breaking > Account-specific > General headlines
  7. Post the digest to Slack in a scannable format

What Counts as a Valid Result

  • Breaking News stories should be from the last 24 hours only
  • Headlines should be from the last 24 hours unless the user requests a wider window
  • Account-specific news must actually mention the Salesforce account by name (use entity filtering)
  • Include the cluster size for breaking stories to show how widely they're being covered
  • For account news, note the sentiment so sales reps know if it's good or bad news before reaching out

Output

Daily Industry Briefing - [Industry] - [Date]

Breaking Stories:

  1. [Headline] - [Brief summary, 1-2 sentences] Coverage: X outlets | Sentiment: Positive/Negative/Neutral
  2. ...

Industry Headlines:

  • [Headline] ([Source]) - [One-line summary]
  • [Headline] ([Source]) - [One-line summary]
  • ...

News About Your Accounts: | Account | Headline | Sentiment | Why It Matters | |---------|----------|-----------|----------------| | Acme Corp | [Headline] | Positive (+0.5) | Recently raised Series B - good time to upsell |

Key Takeaways:

  • 2-3 bullet points on what these stories mean for your business
  • Any accounts that sales reps should reach out to based on the news

Posted to Slack - [Channel name]

Example Usage

Try asking:

  • →"Give me today's fintech news and flag stories about our pipeline accounts"
  • →"Daily cybersecurity briefing for the sales team"
  • →"What broke in AI news today? Cross-reference with our Salesforce opportunities"