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Twitter Prospect Engagement Monitor

Surface warm leads by monitoring what your prospects post and engage with on Twitter. Cross-reference with Salesforce and LinkedIn for the full picture.

Prospect researchSales intelligenceAccount-based marketingSocial selling

The Challenge

Your prospects are publicly sharing their frustrations, evaluating tools, and asking for recommendations on Twitter. That's free intent data sitting in the open. But manually checking each prospect's feed, cross-referencing it with your CRM, and figuring out who's actually worth reaching out to is a time sink no rep can sustain.

What This Prompt Does

Scan Prospect Feeds

Pull recent tweets from your target accounts and look for buying signals

Score Warmth

Rate each prospect 1-5 based on relevance of their Twitter activity

Cross-Reference CRM

Check Salesforce deal stage and last touch date for each prospect

Suggest Outreach

Recommend personalized talking points based on what they tweeted

The Prompt

The Prompt

Task

Use @Twitter/Get Profile and @Twitter/Get PostsName it "Twitter/Get Posts" and call it with @Twitter/Get Posts to monitor a list of prospects' Twitter activity. Cross-reference with @LinkedIn/Get Company InsightsName it "LinkedIn/Get Company Insights" and call it with @LinkedIn/Get Company Insights for company context and @Salesforce/Query RecordsName it "Salesforce/Query Records" and call it with @Salesforce/Query Records to check deal stage. Identify warm signals — like a prospect tweeting about pain points your product solves — and surface actionable outreach opportunities.

Example: Check the recent tweets of 5 target accounts, see who's talking about problems we solve, and flag the best outreach opportunities with their Salesforce deal stage.

Input

The user will provide:

  1. A list of Twitter handles or prospect names to monitor
  2. Product/solution context (what problems you solve)
  3. Optional: Salesforce object and filter for deal stage

Example: "Monitor these handles: @jdoe_ctoName it "jdoe_cto" and call it with @jdoe_cto, @sarahcmoName it "sarahcmo" and call it with @sarahcmo, @mike_opsName it "mike_ops" and call it with @mike_ops. We sell data integration tools. Check their Salesforce records under Leads."

Context

What to Search For

Buying signals on Twitter:

  • Complaints about current tools or vendors
  • Questions about product categories you compete in
  • Posts about scaling challenges your product addresses
  • Engagement with your competitors' content
  • Retweets of industry thought leadership in your space
  • Job postings that indicate tool evaluation (e.g., "Hiring a data engineer")

Profile context:

  • Role and seniority from Twitter bio
  • Company affiliation
  • Follower count and engagement patterns (active vs. lurker)
  • Whether they follow your company or competitors

Cross-reference with Salesforce:

  • Current deal stage (if any)
  • Last touch date
  • Account owner for routing

Cross-reference with LinkedIn:

  • Company headcount and growth signals
  • Industry and company size for ICP fit

Scoring Framework

Rate each prospect 1-5 on warmth:

  • 5 (Hot): Actively tweeting about pain points you solve, or engaging with competitor content
  • 4 (Warm): Recent posts about related challenges, active in relevant discussions
  • 3 (Lukewarm): Some relevant activity, but not directly related to your space
  • 2 (Cool): Active on Twitter but no relevant signals
  • 1 (Cold): Inactive or completely off-topic content

What Counts as a Valid Result

  • Only flag signals from the last 14 days
  • Do not stretch interpretations — "good morning" tweets are not buying signals
  • If a prospect has no recent relevant activity, say so rather than inventing signals
  • Note the Salesforce deal stage alongside each prospect so reps have full context

Output

Prospect Engagement Report

| Prospect | Handle | Warmth | Signal | Salesforce Stage | Company (LinkedIn) | |----------|--------|--------|--------|------------------|--------------------| | [Name] | @[handle] | [1-5] | [Brief signal description] | [Stage] | [Company, headcount] |

Top Outreach Opportunities:

  1. @[handle] (Warmth: 5) Signal: "[Relevant tweet excerpt]" Context: [Salesforce stage], [Company] ([headcount] employees, [growth signal]) Suggested approach: [Personalized outreach angle referencing their tweet]

  2. @[handle] (Warmth: 4) Signal: "[Relevant tweet excerpt]" Context: [Salesforce stage], [Company] ([headcount] employees) Suggested approach: [Personalized outreach angle]

No Signal: @[handles with no relevant recent activity]

Example Usage

Try asking:

  • →"Check the Twitter feeds of these 5 prospects and tell me who is warmest"
  • →"Monitor @jdoe_cto and @sarahcmo for buying signals related to data tools"
  • →"Which of my Salesforce leads are tweeting about problems we solve?"