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Competitor Review Analysis

Turn competitor reviews into messaging gold. Find what customers hate about alternatives and position against it.

Positioning researchLanding page copySales battlecardsProduct roadmap input

The Challenge

Your competitors have thousands of reviews telling you exactly what customers wish was different. But reading through them manually takes hours, and it's hard to separate real patterns from one-off complaints. You need competitive intel that translates directly into messaging.

What This Prompt Does

Find Trustpilot

Search to find the competitor on Trustpilot

Find Patterns

Identify recurring complaints across reviews

Extract Quotes

Pull real customer language you can reference

Messaging Angles

Get specific positioning suggestions

The Prompt

The Prompt

Task

Given a competitor name, use @google_searchName it "google_search" and call it with @google_search to find their Trustpilot page, then use @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews to analyze what customers love and hate about them.

Example: Analyze reviews for "Zendesk" to find messaging opportunities for a competing support tool.

Input

The user will provide a competitor name or list of competitors.

Example: "Intercom" or "Compare Freshdesk vs Zendesk vs Help Scout"

Context

What to Search For

From negative reviews:

  • Repeated complaints (these are positioning opportunities)
  • Features customers wish existed
  • Service/support issues
  • Pricing concerns

From positive reviews:

  • What keeps customers loyal (competitive moats)
  • Features they can't live without
  • Unexpected use cases

Search Strategy

  1. Search for the competitor's Trustpilot page
  2. Use the domain to get reviews from Trustpilot
  3. Pull 2-3 pages of reviews (mix of ratings)
  4. Categorize complaints and praise into themes
  5. Identify patterns that appear 3+ times

What Counts as a Valid Result

  • Focus on recent reviews (last 12 months)
  • Weight verified purchases higher
  • Ignore one-off complaints with no pattern
  • Look for emotional language (strong signal)

Output

Overall Score: Trustpilot rating + one-line summary of sentiment.

What Customers Love: Top 3 strengths competitors should be worried about.

Pain Points (Your Opportunities):

  • Pain point 1: Quote + how you could position against this
  • Pain point 2: Quote + how you could position against this
  • Pain point 3: Quote + how you could position against this

Messaging Angles: 2-3 specific claims you could make based on competitor weaknesses.

Example Usage

Try asking:

  • →"What do people hate about Mailchimp?"
  • →"Analyze Shopify reviews for pain points we can target"
  • →"Compare negative reviews for Monday.com vs Asana vs ClickUp"