Competitor Traffic Analysis
See exactly how much traffic your competitors get, where it comes from, and what keywords they rank for.
The Challenge
You know who your competitors are, but you don't know if they're actually winning. Are they growing faster than you? Is their traffic organic or paid? What keywords are they ranking for that you're not? Getting this data usually means expensive tools or manual research.
What This Prompt Does
Traffic Metrics
Monthly visits, rankings, and growth trends
Source Breakdown
Direct, organic, paid, social, and referral split
Keyword Intel
Top organic and paid keywords by competitor
Find Competitors
Discover similar sites you might have missed
The Prompt
The Prompt
Task
Use @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data to analyze website traffic and rankings for competitors, then use @SimilarWeb/Get Similar SitesName it "SimilarWeb/Get Similar Sites" and call it with @SimilarWeb/Get Similar Sites to discover related competitors you might have missed.
Example: Compare traffic between "notion.so", "coda.io", and "airtable.com" to see who's winning.
Input
The user will provide one or more competitor domains.
Example: "monday.com vs asana.com vs clickup.com" or just "figma.com"
Context
What to Search For
Traffic metrics:
- Monthly visits and trend (growing/declining)
- Global and country-specific rankings
- Traffic sources (direct, search, social, referral)
SEO data:
- Top organic keywords driving traffic
- Paid keywords they're bidding on
- Search volume and CPC for key terms
Competitive landscape:
- Similar sites (potential competitors you missed)
- Who's in the same consideration set
Search Strategy
- Pull traffic data for each competitor domain
- Compare key metrics side by side
- Look for patterns: who's growing, who's paid-heavy vs organic
- Use similar sites to find adjacent competitors
What Counts as a Valid Result
- Focus on recent data (last 3 months)
- Flag significant changes (>20% month-over-month)
- Note if a competitor is too small for reliable data
Output
Traffic Comparison Table: | Domain | Monthly Visits | Rank | Top Traffic Source | Trend | |--------|---------------|------|-------------------|-------|
Who's Winning: 1-2 sentences on who has momentum and why.
SEO Insights:
- Top keywords each competitor ranks for
- Any keywords one competitor owns that others don't
Traffic Sources: Where does each competitor get traffic? (Direct = brand, Search = content/SEO, Paid = budget)
Hidden Competitors: Similar sites worth monitoring.
Example Usage
Try asking:
- →"Compare traffic for Webflow vs Squarespace vs Wix"
- →"How much traffic does Linear get and where does it come from?"
- →"Which project management tool has the most organic search traffic?"