SimilarWeb

Authentication Type: API Key
Description: Get website traffic analytics, rankings, and competitive insights.

Traffic Analytics

Retrieve comprehensive website traffic data and analytics.

Get Traffic Data

Get detailed traffic analytics for a website including visitor metrics, traffic sources, country breakdown, rankings, and top keywords. Requires a valid domain name (e.g., "cotera.co").

Operation Type: Mutation (Write)

Parameters:

• domain string (required): The domain to get traffic data for (e.g., "cotera.co")

Returns:

• siteName string: The site name
• description string: Site description
• title string: Site title
• topCountryShares array of objects: Top countries by traffic share
  • country number: Country code number
  • countryCode string: Two-letter country code
  • value number: Traffic share percentage
• engagements object: User engagement metrics
  • bounceRate string: Site bounce rate
  • month string: Data month
  • year string: Data year
  • pagePerVisit string: Average pages per visit
  • visits string: Total visits
  • timeOnSite string: Average time on site in seconds
• estimatedMonthlyVisits object: Monthly visit estimates by date
• globalRank object: Global ranking information
  • rank number: Global website rank
• countryRank object: Country-specific ranking
  • country number: Country code
  • countryCode string: Country code string
  • rank number: Rank within country
• categoryRank object: Category ranking information
  • rank string (nullable): Category rank
  • category string (nullable): Category name
  • globalCategoryRank number (nullable): Global category rank
• isSmall boolean: Whether the site is considered small
• trafficSources object: Traffic source breakdown
  • social number: Social media traffic percentage
  • paidReferrals number: Paid referrals traffic percentage
  • mail number: Email traffic percentage
  • referrals number: Referral traffic percentage
  • search number: Search traffic percentage
  • direct number: Direct traffic percentage
• category string: Website category
• largeScreenshot string: URL to website screenshot
• isDataFromGa boolean: Whether data is from Google Analytics
• topKeywords array of objects: Top performing keywords
  • name string: Keyword name
  • estimatedValue number: Estimated keyword value
  • volume number (nullable): Search volume
  • cpc number (nullable): Cost per click
• snapshotDate string: Date when data was captured
• cached number: Cache timestamp

Example Usage:

{
  "domain": "example.com"
}

Common Use Cases

Competitive Analysis:

• Compare website traffic metrics against competitors to identify market positioning
• Analyze competitor traffic sources to understand their marketing strategies
• Monitor competitor keyword performance and search engine optimization tactics

Market Research:

• Evaluate website categories and industry rankings for market sizing
• Analyze geographic traffic distribution to identify expansion opportunities
• Research traffic trends and seasonal patterns across different markets

Digital Marketing Optimization:

• Identify top-performing keywords to inform SEO and content strategies
• Analyze traffic source breakdown to optimize marketing channel allocation
• Monitor engagement metrics like bounce rate and time on site for performance benchmarking

Business Intelligence:

• Track website ranking changes over time to measure digital growth
• Analyze user engagement patterns to improve website design and content
• Generate competitive intelligence reports with traffic data and market insights