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Leadership Priorities Finder

Learn what a company cares about by finding what their leaders say in podcasts and interviews.

Enterprise sales prepStrategic positioningCompetitive intelInvestment research

The Challenge

Companies don't publish their strategic priorities on their website. But their executives talk about them constantly — in podcasts, conference talks, and interviews. Finding and watching all that content takes hours. This prompt does the research for you.

What This Prompt Does

Find Leaders

Identify C-suite and key executives with Apollo

Find Podcasts

Search for their interview appearances on YouTube

Extract Insights

Pull transcripts and identify strategic themes

Sales Intel

Translate priorities into conversation hooks

The Prompt

The Prompt

Task

Given a company name, use @google_searchName it "google_search" and call it with @google_search to find their website domain. Then use @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People with the company domain to find their leadership team (filter by senior titles). Use @google_search again to find YouTube podcast/interview appearancesName it "google_search again to find YouTube podcast/interview appearances" and call it with @google_search again to find YouTube podcast/interview appearances for key executives, then use @YouTube Transcript/Get TranscriptName it "YouTube Transcript/Get Transcript" and call it with @YouTube Transcript/Get Transcript to extract insights about company priorities.

Example: Find Stripe's leadership team and what they've said about company direction in recent podcasts.

Input

The user will provide a company name.

Example: "What are Notion's priorities based on what their leaders say?" or "Find Figma executives and their recent interviews"

Context

What to Search For

Leadership identification:

  • C-suite executives (CEO, CTO, CFO, CPO, etc.)
  • VPs and Heads of key departments
  • Founders (if still active)

Podcast/interview content:

  • Recent appearances (last 12 months preferred)
  • Topics discussed: strategy, product roadmap, market positioning
  • Challenges mentioned
  • Future plans and investments

Search Strategy

  1. Search Google for the company to find their domain
  2. Use Apollo Search People with the domain to find executives (filter by titles like CEO, CTO, VP, Head of)
  3. For each key executive, search Google for "[Name] podcast" or "[Name] interview YouTube"
  4. Use the YouTube video URL to get the transcript
  5. Extract strategic priorities and themes from the transcripts

What Counts as a Valid Result

  • Focus on recent content (within last 12-18 months)
  • Prioritize CEO/founder appearances — they speak most strategically
  • Include direct quotes with timestamps if possible
  • Note the podcast/show name and date for context
  • If no podcast appearances found, note this and suggest alternatives

Output

Leadership Team: | Name | Title | LinkedIn | |------|-------|----------| | [Name] | [Title] | [URL] |

Podcast Appearances Found:

  • [Executive Name] on [Podcast Name] ([Date])
    • Video: [YouTube URL]

Strategic Priorities: (extracted from transcripts)

  1. [Priority 1]: [Explanation with quote]

    "[Direct quote from transcript]"

  2. [Priority 2]: [Explanation with quote]

    "[Direct quote from transcript]"

  3. [Priority 3]: [Explanation with quote]

    "[Direct quote from transcript]"

Key Challenges Mentioned:

  • [Challenge 1]
  • [Challenge 2]

Implications for Sales/Partnerships: What this means if you're trying to work with them.

Example Usage

Try asking:

  • →"What are Figma's priorities based on Dylan Field's interviews?"
  • →"Find Datadog leadership and what they say about AI"
  • →"What has Snowflake's CEO said about their 2024 strategy?"