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Competitor Keyword Analysis

Find what keywords your competitors rank for. Discover gaps and opportunities to outrank them.

Keyword researchSEO strategyContent planningCompetitive analysis

The Challenge

Your competitors are ranking for keywords you should own. But finding those keywords means paying $100+/month for tools like Ahrefs or SEMrush — and then spending hours exporting, filtering, and analyzing the data. You need a faster way to see what keywords matter and where the gaps are.

What This Prompt Does

Find Competitor Keywords

See exactly what keywords drive their traffic

Identify Keyword Gaps

Keywords they rank for that you don't

Find Quick Wins

Low difficulty keywords with high volume

Get Recommendations

Prioritized list of keywords to target

The Prompt

The Prompt

Intro:

Find what keywords my competitors rank for. Show me their top keywords, search volumes, and identify gaps where they rank but I don't.

Give me one or more competitor URLs (and optionally your own URL to find gaps).

Tools:

  • @google_searchName it "google_search" and call it with @google_search
    • Find competitor pages that rank well
  • @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data
    • Get top organic keywords
  • @Google Keyword/ResearchName it "Google Keyword/Research" and call it with @Google Keyword/Research
    • Get volume and difficulty

What to Do:

  1. Pull top keywords for each competitor from SimilarWeb
  2. Get search volume and difficulty for the top 20-30 keywords
  3. Identify which keywords appear for multiple competitors
  4. Find keywords with volume > 500 and difficulty < 50 (quick wins)
  5. Group keywords by intent (informational, commercial, transactional)

Return:

A competitor keyword report with:

  • Competitor keyword overview (total keywords, estimated organic traffic)
  • Top 10 keywords per competitor with volume, difficulty, and position
  • Keyword gaps (they rank, you don't) with volume and difficulty
  • Quick wins (low difficulty, high value keywords)
  • Shared keywords (multiple competitors rank — likely important for your space)
  • Recommendations on which keywords to prioritize

Example Usage

Try asking:

  • →"What keywords does HubSpot rank for that I should target?"
  • →"Compare keyword rankings between Mailchimp and ConvertKit"
  • →"Find keyword gaps between my site and my top 3 competitors"