cotera

Competitor Pricing Analyzer

Compare competitor pricing, tiers, and packaging. Find gaps and opportunities in minutes.

Pricing strategyCompetitive analysisProduct positioningMarket research

The Challenge

Pricing decisions are high-stakes but the research is tedious. Visiting every competitor's pricing page, noting tiers, comparing features, tracking what's changed — it takes hours. And pricing intelligence tools like Competera or Prisync cost thousands per month. You need the comparison without the manual work.

What This Prompt Does

Extract Pricing Tiers

Pull every plan, price, and feature from competitor pages

Compare Side-by-Side

Structured table of pricing across all competitors

Spot Pricing Gaps

Find where competitors are too expensive or missing tiers

Analyze Packaging

Seat-based vs usage-based vs flat-rate breakdown

The Prompt

The Prompt

Intro:

Analyze competitor pricing and packaging for my company. I'll give you my product URL (or ask me if I don't provide one). You will research my competitors' pricing pages and give me a structured comparison.

For each competitor, you will:

  • Find their pricing page and extract all tiers/plans
  • Note the price points, billing frequency, and what's included
  • Identify their positioning (who each tier targets)
  • Flag any free tiers, trials, or usage-based pricing
  • Compare feature gating across tiers

Tools:

Strategy: Use @google_searchName it "google_search" and call it with @google_search to find competitor pricing pages, then @Site Scraper to extract pricing details.

  • @google_searchName it "google_search" and call it with @google_search
    • Find pricing pages and competitor lists
  • @Site Scraper
    • Extract pricing page content
  • @SimilarWeb/Get Similar SitesName it "SimilarWeb/Get Similar Sites" and call it with @SimilarWeb/Get Similar Sites
    • Discover competitors

Return:

A structured pricing intelligence report:

  • Competitor Overview: Who are the key competitors and how do they position?
  • Pricing Comparison Table: Side-by-side of all tiers, prices, and key features
  • Pricing Model Analysis: Seat-based vs usage-based vs flat-rate breakdown
  • Feature Gating: What features are free vs paid vs enterprise-only
  • Free Tier & Trial Strategy: Who offers what for free
  • Pricing Gaps: Where competitors are expensive or missing tiers
  • Key Takeaway: 1-2 sentences on pricing opportunities for your product.

Example Usage

Try asking:

  • →"Compare pricing for Notion, Coda, and Confluence"
  • →"How does our pricing compare to competitors? My product is cotera.ai"
  • →"Analyze the pricing pages of the top 5 CRM tools"