cotera

G2 Competitive Battlecard Generator

Turn thousands of G2 reviews into actionable battlecards your sales team will actually use.

Sales enablementCompetitive intelligenceProduct marketingWin/loss analysis

The Challenge

Your sales team keeps asking for updated battlecards, but building them means reading hundreds of G2 reviews across multiple products, cross-referencing pricing pages, and distilling it all into something reps can use mid-call. By the time you finish, the data is already stale.

What This Prompt Does

Pull G2 Reviews

Extract ratings, strengths, and weaknesses for each product

Compare Competitors

Side-by-side analysis of ratings, pricing, and adoption

Generate Talk Tracks

Create objection handling based on real review patterns

Export to Sheets

Push the finished battlecard to Google Sheets for the team

The Prompt

The Prompt

Task

Use @G2/Get ReviewsName it "G2/Get Reviews" and call it with @G2/Get Reviews to pull product reviews and ratings for your product and up to 3 competitors. Use @google_searchName it "google_search" and call it with @google_search to fill in recent news and funding context. Then compile a structured competitive battlecard and push it to @Google Sheets/Update SpreadsheetName it "Google Sheets/Update Spreadsheet" and call it with @Google Sheets/Update Spreadsheet.

Example: Build a battlecard comparing HubSpot CRM against Salesforce, Pipedrive, and Zoho CRM using G2 review data.

Input

The user will provide their product name and a list of 1-3 competitors.

Example: "Build a battlecard for HubSpot CRM vs Salesforce vs Pipedrive" or "Compare Slack against Microsoft Teams and Discord for enterprise"

Context

What to Extract from G2

For each product:

  • Overall rating and total review count
  • Star distribution (what percentage are 5-star vs 1-star?)
  • Top strengths from "What do you like best?" answers
  • Top weaknesses from "What do you dislike?" answers
  • Popular mentions and recurring themes
  • Pricing plans and feature breakdowns
  • Company size breakdown of reviewers (SMB vs Mid-Market vs Enterprise)

Search Strategy

  1. Pull G2 reviews for the primary product (limit to 200 recent reviews)
  2. Pull G2 reviews for each competitor (limit to 200 each)
  3. Google each company for recent funding, acquisitions, or major product launches
  4. Cross-reference pricing data from G2 with current website pricing
  5. Identify the top 3 themes where each product wins or loses

What Counts as a Valid Result

  • Only cite themes that appear in 5+ reviews
  • Use actual G2 ratings, not estimates
  • Note when pricing data may be outdated
  • Flag if review count is low (under 50 reviews means less reliable)
  • Prioritize reviews from the last 12 months

Output

Battlecard: [Your Product] vs [Competitors]

Quick Comparison: | Metric | [Product] | [Competitor 1] | [Competitor 2] | |--------|-----------|-----------------|-----------------| | G2 Rating | X.X/5 | X.X/5 | X.X/5 | | Total Reviews | X | X | X | | Enterprise Adoption | High/Med/Low | High/Med/Low | High/Med/Low |

Where We Win:

  • Strength 1: Evidence from reviews + suggested talk track
  • Strength 2: Evidence from reviews + suggested talk track
  • Strength 3: Evidence from reviews + suggested talk track

Where They Win:

  • Competitor strength 1: How to handle this objection
  • Competitor strength 2: How to handle this objection

Pricing Comparison: Summary of each product's pricing tiers with key differences.

Killer Quote: The most compelling negative review quote about each competitor that your sales team can reference.

Example Usage

Try asking:

  • →"Build a battlecard for HubSpot CRM vs Salesforce vs Pipedrive"
  • →"Compare Notion against Confluence and Coda based on G2 reviews"
  • →"What are the top objections against Zendesk that we can use for our support tool?"