cotera

GA4 Realtime Campaign Monitor

See exactly what is happening on your site right now. Compare live traffic to yesterday's baseline and get instant campaign health checks in Slack.

Campaign launchesLive monitoringTraffic spikes

The Challenge

You just launched a campaign or promotion, and the team wants to know: is it working? Someone has to keep refreshing the GA4 realtime dashboard, eyeball the numbers, and mentally compare to what is normal. There is no easy way to get a quick status check with context delivered to the team channel.

What This Prompt Does

Check Live Traffic

Pulls realtime active users, page views, and event data from GA4

Compare to Baseline

Pulls yesterday's data for the same time period for comparison

Assess Campaign Health

Flags whether traffic is above, below, or on pace with expectations

Alert the Team

Sends a formatted status update to your Slack channel

The Prompt

The Prompt

Task

Use @Google Analytics/Run Realtime ReportName it "Google Analytics/Run Realtime Report" and call it with @Google Analytics/Run Realtime Report to check live activity on the site, then compare it to historical data from @Google Analytics/Run ReportName it "Google Analytics/Run Report" and call it with @Google Analytics/Run Report. Post a real-time campaign status update to Slack using @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Input

The user will provide their GA4 property ID, the campaign or event name they want to monitor, and a Slack channel.

Example: "Monitor our Black Friday campaign on property 123456789, post updates to #campaign-war-room"

Context

Realtime Check

Pull a realtime report with:

  • Metrics: activeUsers, screenPageViews, eventCount, conversions
  • Dimensions: unifiedScreenName, country, deviceCategory
  • Time range: last 29 minutes

Historical Comparison

Pull a comparison report for the same time yesterday (or last week):

  • Metrics: totalUsers, sessions, screenPageViews
  • Dimensions: hour
  • Date range: yesterday (for same-time comparison)

Monitoring Strategy

  1. Run the realtime report to see current live activity
  2. Run a historical report from the same time yesterday or last week
  3. Compare current active users to the historical baseline
  4. Flag if traffic is significantly above or below expectations
  5. Break down by page and device to see what is getting attention
  6. Send a formatted update to Slack

Output

Realtime Campaign Update:

Right Now:

  • Active users on site
  • Top pages being viewed
  • Device breakdown of live users
  • Country distribution

vs. Yesterday:

  • How current traffic compares to the same time yesterday
  • Whether traffic is above or below the baseline

Campaign Health:

  • Is the campaign driving expected traffic?
  • Any pages getting unexpected traffic spikes?
  • Recommended actions if traffic is below expectations

Example Usage

Try asking:

  • →"How is our site traffic right now compared to yesterday?"
  • →"Check realtime GA4 data for property 123456789 and post a status update to #launches"
  • →"We just sent out an email blast - are people hitting the landing page?"