cotera

Trustpilot Reputation Monitor

Combine Trustpilot reviews with web mentions to catch reputation risks early and alert your team on Slack.

Brand reputationCrisis detectionPR monitoringSlack alerts

The Challenge

A reputation crisis doesn't start with a headline. It starts with a handful of angry Trustpilot reviews and a Reddit thread you didn't see. By the time it hits the news, the narrative is already set. You need a system that cross-references review sentiment with web mentions so you catch problems while they're still manageable.

What This Prompt Does

Review Check

Pull recent Trustpilot reviews and spot negative trends

Web Scan

Search Google for brand complaints and negative press

Cross-Reference

Find themes appearing in both reviews and web mentions

Risk Alert

Send a risk-rated Slack report with recommended actions

The Prompt

The Prompt

Task

Monitor a company's online reputation by pulling Trustpilot reviews with @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews, searching for recent brand mentions and news with @google_searchName it "google_search" and call it with @google_search, and sending a consolidated reputation report to Slack via @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Example: Run a weekly reputation check for "acme.com" that catches both review trends and news coverage.

Input

The user will provide:

  1. A company name and domain
  2. A Slack channel for the report

Example: "Monitor reputation for Acme Corp (acme.com) and post to #reputation-alerts"

Context

What to Monitor

Trustpilot signals:

  • Recent 1-star and 2-star reviews (potential crises)
  • Rating trend direction (improving or declining)
  • New complaint themes that haven't appeared before
  • Review velocity changes (sudden spikes in negative reviews)

Google Search signals:

  • News articles mentioning the brand + negative keywords (complaint, lawsuit, breach, outage)
  • Reddit or forum threads about bad experiences
  • Competitor comparison articles where brand is mentioned negatively
  • Any recent PR crises or controversies

Monitoring Strategy

  1. Pull 2 pages of recent Trustpilot reviews to check current sentiment
  2. Search Google for "[brand] complaints" and "[brand] problems" (last 7 days)
  3. Search Google for "[brand] reviews" to find third-party review coverage
  4. Cross-reference themes between Trustpilot reviews and web mentions
  5. Assign a reputation risk level: Low / Medium / High / Critical
  6. Send the report to Slack with actionable next steps

What Counts as a Valid Result

  • Only surface issues that appear in multiple sources (review + web mention)
  • Distinguish between ongoing known issues and genuinely new concerns
  • Include links to sources so the team can investigate
  • Prioritize recency: last 7 days matters more than last 30

Output

Slack Report Format:

Reputation Monitor - [Company Name] Risk Level: [Low/Medium/High/Critical]

Trustpilot Snapshot:

  • Current rating: [X.X]/5
  • Recent trend: [Improving/Stable/Declining]
  • Top negative theme: [theme with example quote]

Web Mentions:

  • [Source 1]: [headline or summary] - [link]
  • [Source 2]: [headline or summary] - [link]

Cross-Referenced Concerns:

  • [Theme appearing in both reviews and web mentions]

Recommended Actions:

  • [Specific action 1]
  • [Specific action 2]

Example Usage

Try asking:

  • →"Run a reputation check for our brand acme.com and post to #brand-health"
  • →"Is anyone complaining about us online this week? Check Trustpilot and Google"
  • →"Monitor reputation for Stripe and flag anything concerning in #competitive-intel"