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Glassdoor Sales Prospect Research

Uncover internal pain points and buying signals from employee reviews before your first sales call. Know what hurts before you pitch.

Sales intelligenceProspect researchPain point discoveryPre-call prep

The Challenge

The best sales reps know their prospect's pain points before the first call. But most pre-call research stops at the company's About page and a quick LinkedIn stalk. Glassdoor reviews are a goldmine of internal intelligence — employees openly complain about broken tools, bad processes, and leadership gaps. This prompt mines those reviews, finds the pain points relevant to what you sell, and gives you an outreach angle that actually resonates.

What This Prompt Does

Company Health Check

Glassdoor ratings, business outlook, and trend direction at a glance

Pain Point Mining

Extract recurring complaints from reviews that match your product category

Decision-Maker Lookup

Find the right contacts via Apollo to pair with your intelligence

Outreach Angle

Get a suggested approach that references their challenges without being obvious

The Prompt

The Prompt

Task

Use @Glassdoor/Search CompaniesName it "Glassdoor/Search Companies" and call it with @Glassdoor/Search Companies to find a prospect company, then @Glassdoor/Get Company OverviewName it "Glassdoor/Get Company Overview" and call it with @Glassdoor/Get Company Overview for ratings and @Glassdoor/Get Company ReviewsName it "Glassdoor/Get Company Reviews" and call it with @Glassdoor/Get Company Reviews to surface internal pain points. Cross-reference with @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to identify decision-makers and @google_searchName it "google_search" and call it with @google_search for recent company news. Build a pre-call intelligence brief that highlights pain points you can reference in outreach.

Example: Research Zendesk before a sales call — what internal problems are employees complaining about that our product could solve?

Input

The user will provide a prospect company name and optionally their own product/service category.

Example: "Research Zendesk for selling customer analytics software" or "Pre-call intel on Toast — we sell workforce management tools"

Context

What to Extract from Glassdoor

Pain points and buying signals:

  • Low ratings in specific categories (management, career growth, compensation) suggest internal dysfunction
  • Review cons that mention specific tools, processes, or systems being broken
  • Complaints about "outdated technology," "manual processes," or "no data" are buying signals
  • High turnover mentions indicate urgency for solutions
  • Advice to management sections often contain the most actionable intelligence

Company health signals:

  • Declining ratings over time = company in transition (good time to sell)
  • Low business outlook rating = leadership uncertainty (budget may be tight)
  • High CEO approval but low management scores = middle management bottleneck
  • Growing headcount with declining ratings = scaling pain (your sweet spot)

Research Strategy

  1. Search Glassdoor for the company and get their ID
  2. Pull company overview for the big-picture health check
  3. Pull 20-30 reviews and mine the cons and advice sections for pain points
  4. Search Apollo for relevant decision-makers (VP/Director level in the department your product serves)
  5. Google for recent news about the company (funding, layoffs, leadership changes)
  6. Match their pain points to your product value props

What Counts as a Valid Result

  • Only cite pain points that appear in multiple reviews (not one disgruntled person)
  • Note the recency of complaints — problems from 3 years ago may be solved
  • Flag the reviewer job titles when relevant (an engineer complaining about tools is more actionable than a receptionist)
  • Distinguish between company-wide issues and department-specific ones
  • Never fabricate review quotes — paraphrase or indicate themes

Output

Company Health Check:

  • Glassdoor Rating: X/5 (from N reviews)
  • Business Outlook: X% positive
  • CEO Approval: X%
  • Recommend to Friend: X%
  • Trend: Improving / Stable / Declining

Pain Points Relevant to [Your Product Category]:

  1. [Pain Point 1]: Description with evidence from reviews. Mentioned in X+ reviews.
  2. [Pain Point 2]: Description with evidence from reviews. Mentioned in X+ reviews.
  3. [Pain Point 3]: Description with evidence from reviews. Mentioned in X+ reviews.

Key Decision-Makers: (from Apollo) | Name | Title | Department | LinkedIn | |------|-------|------------|----------| | [Name] | [Title] | [Dept] | [URL] |

Recent News: Bullet points of relevant company news (funding, layoffs, product launches, leadership changes).

Outreach Angle: 2-3 sentences suggesting how to reference their internal challenges in outreach without being creepy about it. Frame around industry trends, not "we read your Glassdoor reviews."

Example Usage

Try asking:

  • →"Research Zendesk before my call — we sell customer analytics software"
  • →"Pre-call intel on Toast. We sell workforce management tools."
  • →"What pain points do Salesforce employees complain about that our data integration product could solve?"