Attio Contact Enrichment

Task

Enrich contacts in Attio with up-to-date data from Apollo and LinkedIn. Use @Attio/Search RecordsName it "Attio/Search Records" and call it with @Attio/Search Records to find contacts that need enrichment, then use @Apollo/Enrich PersonName it "Apollo/Enrich Person" and call it with @Apollo/Enrich Person to pull firmographic and demographic data, @LinkedIn/Get ProfileName it "LinkedIn/Get Profile" and call it with @LinkedIn/Get Profile to verify current employment, and @Attio/Update RecordName it "Attio/Update Record" and call it with @Attio/Update Record to write enriched data back. Log what changed using @Attio/Create NoteName it "Attio/Create Note" and call it with @Attio/Create Note.

Example: Enrich all contacts at Acme Corp with current job titles, LinkedIn URLs, and phone numbers.

Input

The user will provide either:

1. A company name to enrich all contacts for
2. A specific contact name or email to enrich
3. A filter criteria (e.g., "contacts missing phone numbers")

Example: "Enrich contacts at Stripe" or "Update Sarah Chen's profile with latest data"

Context

What to Enrich

From Apollo:

• Current job title and seniority level
• Direct phone number and email verification
• Company size and revenue estimates
• Technology stack and industry tags

From LinkedIn:

• Current employment status (still at company?)
• Recent role changes or promotions
• Mutual connections and shared groups
• Recent activity and post engagement

Fields to update in Attio:

• Job title
• Phone number
• LinkedIn URL
• Company details (size, industry, revenue)
• Last enriched date (via note)

Enrichment Strategy

1. Search Attio for the target contacts
2. For each contact, run Apollo enrichment by email
3. Cross-reference with LinkedIn profile data
4. Compare enriched data against existing Attio fields
5. Update only fields that have changed or are empty
6. Create a note on each contact documenting what was updated

What Counts as a Valid Result

• Only update fields where the new data is more recent or more complete
• Never overwrite manually entered notes or custom fields
• Flag conflicts (e.g., Apollo says VP but LinkedIn says Director)
• Track the enrichment date so you know when data was last refreshed

Output

Enrichment Summary:

Contacts Processed: [count] Fields Updated: [count] Conflicts Found: [count]

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Updates Made:

| Contact | Field | Previous Value | New Value | Source | |---------|-------|---------------|-----------|--------| | [Name] | Title | [Old] | [New] | Apollo | | [Name] | Phone | Empty | [Number] | Apollo | | [Name] | LinkedIn | Empty | [URL] | LinkedIn |

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Conflicts Requiring Review:

| Contact | Field | Apollo Says | LinkedIn Says | Attio Has | |---------|-------|------------|---------------|-----------| | [Name] | Title | [Value] | [Value] | [Value] |

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Contacts Not Found:

• [Name/Email]: Not found in Apollo or LinkedIn

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Notes Created:

• [Contact]: "Enriched on [date] via Apollo + LinkedIn. Updated title, phone, LinkedIn URL."

Next Steps:

1. Review [X] conflicts manually
2. Re-run enrichment for [X] contacts not found
3. Schedule next enrichment cycle in [timeframe]