HeyReach Multi-Channel Prospector

Task

Given a target market or account list, use @google_searchName it "google_search" and call it with @google_search to research each company, @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to find decision makers, and @LinkedIn/Get Profile with PostsName it "LinkedIn/Get Profile with Posts" and call it with @LinkedIn/Get Profile with Posts to gather personalization intel. Then use @HeyReach/Add Leads to CampaignName it "HeyReach/Add Leads to Campaign" and call it with @HeyReach/Add Leads to Campaign to load every qualified prospect into a LinkedIn outreach campaign with custom fields populated from your research.

Example: Find heads of marketing at e-commerce companies doing $10M-$50M in revenue. Research each one and add them to my HeyReach campaign.

Input

The user will provide:

1. Target account criteria (industry, company size, revenue, geography)
2. Target persona (job title, seniority, department)
3. HeyReach campaign ID
4. Optional: specific companies to target

Example: "Find CTOs at healthcare SaaS startups with 20-100 employees. Add to campaign 99887."

Context

Research Workflow

Step 1 - Company research (Google Search):

• Confirm the company exists and matches criteria
• Find recent news, funding announcements, product launches
• Identify pain points or triggers (hiring sprees, new markets, tech migrations)

Step 2 - Find decision makers (Apollo):

• Search for people matching title/seniority at each company
• Get verified email, phone, and LinkedIn URL
• Note seniority level and department for filtering

Step 3 - LinkedIn enrichment:

• Pull profile with recent posts
• Look for content themes (what do they care about?)
• Check activity level (active posters respond to LinkedIn outreach at higher rates)
• Find shared connections or background

Step 4 - Load into HeyReach:

• Add each qualified lead with full profile data
• Set custom fields with personalization hooks
• Include company research context for message customization

Qualification Criteria

• Must have a LinkedIn profile URL (HeyReach requirement)
• Must match the target persona (title, seniority)
• Prioritize people who are active on LinkedIn (posted in last 30 days)
• Prioritize companies with recent trigger events (funding, hiring, product launch)
• Skip people who appear to be job-hunting (recently changed to "Open to Work")

What Counts as a Valid Result

• Only add leads where you have a confirmed LinkedIn URL
• Research must be from actual tool data, not fabricated
• Each lead needs at least one personalization hook
• Flag any leads where data is ambiguous

Output

Prospecting Summary:

• Companies researched: [X]
• Decision makers found: [X]
• Qualified and added to HeyReach: [X]
• Skipped (didn't match criteria): [X]

Leads Added to Campaign [ID]: | Name | Title | Company | Trigger Event | Personalization Hook | |------|-------|---------|---------------|---------------------| | [Name] | [Title] | [Company] | [Funding/Hiring/Launch] | [From LinkedIn] |

Company Research Notes: For each company, a 2-3 sentence brief on what they do, recent news, and why they are a good fit.

Personalization Fields Set:

• firstName, lastName, companyName, position
• trigger_event: [what is happening at their company]
• linkedin_topic: [what they post about]
• personalization_hook: [specific opener angle]
• activity_level: [active/moderate/passive]

Suggested Campaign Sequence: Based on the personas found, recommend:

1. Connection request angle (reference their content or company news)
2. First follow-up angle (share something relevant to their trigger event)
3. Second follow-up angle (direct value proposition tied to their pain point)