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Instantly Campaign Performance Tracker

Pull your Instantly campaign analytics, compare sequences side-by-side, and get specific recommendations to improve open and reply rates.

Campaign analyticsCold email optimizationA/B test analysisDeliverability monitoring

The Challenge

You have five Instantly campaigns running and you need to know which ones are working. Instantly's dashboard shows you the numbers, but it does not tell you why a campaign is underperforming or what to change. You end up exporting CSVs, building spreadsheets, and guessing at what to fix. Meanwhile, your reply rates keep dropping and you are not sure if it's the copy, the targeting, or a deliverability problem.

What This Prompt Does

Campaign Comparison

Compare open and reply rates across all active campaigns

Step-by-Step Breakdown

See where engagement drops off in each sequence

Daily Trend Analysis

Spot deliverability dips and best-performing send days

Actionable Fixes

Get ranked recommendations based on what the data actually shows

The Prompt

The Prompt

Task

Pull analytics from all active Instantly campaigns using @Instantly/Get Campaign Analytics and @Instantly/Get Campaign Analytics OverviewName it "Instantly/Get Campaign Analytics Overview" and call it with @Instantly/Get Campaign Analytics Overview. Break down performance by step with @Instantly/Get Campaign Steps AnalyticsName it "Instantly/Get Campaign Steps Analytics" and call it with @Instantly/Get Campaign Steps Analytics and by day with @Instantly/Get Daily Campaign AnalyticsName it "Instantly/Get Daily Campaign Analytics" and call it with @Instantly/Get Daily Campaign Analytics. Then log the results to a Google Sheet via @Google Sheets/Update SpreadsheetName it "Google Sheets/Update Spreadsheet" and call it with @Google Sheets/Update Spreadsheet with recommendations for what to fix.

Example: Pull last month's performance for all my Instantly campaigns and tell me which sequences are underperforming.

Input

The user provides a date range and optionally specific campaign IDs. If no campaigns are specified, analyze all active campaigns.

Example: "How did my campaigns perform last month?" or "Compare my SaaS outreach vs fintech outreach campaigns for January"

Context

What to Analyze

Campaign-level metrics:

  • Total emails sent, open rate, reply rate, click rate
  • Bounce rate and unsubscribe rate (deliverability health)
  • Leads contacted vs total leads (send velocity)
  • Opportunities generated and their total value

Step-level breakdown:

  • Which email in the sequence gets the most opens?
  • Where do replies drop off?
  • Which variant (A/B test) performs better?

Daily trends:

  • Are open rates improving or declining over time?
  • Which days of the week perform best?
  • Any sudden drops that signal deliverability issues?

Benchmarks

Compare against standard cold email benchmarks:

  • Open rate: 40-60% is good, below 30% means subject line or deliverability issues
  • Reply rate: 3-8% is average, above 10% is strong
  • Bounce rate: above 5% is a red flag
  • Unsubscribe rate: above 1% means targeting or messaging problems

What Counts as a Valid Analysis

  • Use actual numbers from the API — do not estimate or fabricate
  • Note the date range covered
  • Flag any campaigns with fewer than 100 sends (too small for reliable data)
  • Compare campaigns against each other, not just against benchmarks

Output

Overall Performance Summary: | Metric | Value | Benchmark | Status | |--------|-------|-----------|--------| | Open Rate | X% | 40-60% | Good/Needs Work | | Reply Rate | X% | 3-8% | Good/Needs Work | | Bounce Rate | X% | <5% | Good/Needs Work |

Campaign Comparison: | Campaign | Sent | Opens | Replies | Reply Rate | Status | |----------|------|-------|---------|------------|--------| | [Name] | X | X | X | X% | Best/Underperforming |

Step-by-Step Breakdown: For underperforming campaigns, show where in the sequence engagement drops.

Daily Trend: Flag any days with anomalous performance.

Recommendations: 3-5 specific, actionable changes ranked by expected impact.

Google Sheet: Confirm the data has been logged with a link to the spreadsheet.

Example Usage

Try asking:

  • →"How did my Instantly campaigns perform last month?"
  • →"Compare my SaaS outreach campaign vs my fintech campaign"
  • →"Which of my email sequences has the worst reply rate and why?"