How VOC Clearly Shows The Roadmap
UnderstandEveryCustomerConversation—AndActOnItInstantly
Cotera automates quality reviews and VoC analysis across chat, tickets, reviews, and calls—so your team can fix what’s broken and scale what works.
Trusted by CX leaders at Peloton, Coterie, Bilt & more

TRUSTED BY HIGH-GROWTH TEAMS




























The Problem
AI Promised Better CX. Cotera Actually Delivers It.
Insufficient QA
Only getting 2-5% of your customer interactions through a QA doesn't cut it. How do you know if your AI chatbot is hallucinating?
No insights
CX teams are drowning in data from support tickets, feedback, and product data...but where are the insights that come from all that data?
Outdated tools
Are you tired of jumping between a bunch of tools all day? What about manually doing the same processes over and over?
The Solution: AI Built For CX
Stop Guessing. Start Scaling.
AI tailored for CX teams—not just another automation tool. Understand customers in real time, predict their needs, and automate workflows effortlessly.
Automated Workflows
AI workflows that leverage all of your data to automate complex tasks, manual processes and...just about anything.
How are customers feeling about the new feature?
Based on recent feedback, customers are showing 92% satisfaction with positive sentiment around ease of use.
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AI Copilot
Chat with a copilot to analyze your data and understand what customers are saying at scale.

Uncover CX Trends
Understand your customers at scale. Know what they're excited about, what they're complaining about, and identify opportunities.

Ensure a great customer experience, everytime
Scale your QA program to cover 100% of interactions, by your team, your BPOs and your AI chatbot
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Syncs With Your Stack—No Migration Required
Your data team will love us because we meet your data where it lives, and we can integrate with your favorite tools.
How it works
Get set up in just a few simple steps.
Testimonial Highlight
What our customers are saying
We used to need five QA analysts...now we can accomplish the same quality coverage with just one person. It's not just about saving headcount - it's about being able to find and address customer issues that we would have missed before.
Rebecca Blount
This is very exciting and will be a really big tool for our whole company... The amount of contracts I've had to break in the past few weeks [with competitors] have been sad, sad conversations."
Thatcher Foster
What used to be manually analyzed across multiple tools can now be understood instantly. With Cotera, no matter what company size you are, you could have a one-person consumer insights team and still get enterprise-grade insights
Paige Zachs
Your Customers Deserve Better. Start Now.
Try Cotera free for 30 days—see how AI can revolutionize your CX.

Most people attributed the fall of Allbirds to poor quality, but the truth is, the source of their problems was more than just the material of the shoe. Allbirds, originally a sustainable sneaker company, had not only failed to pay attention to the underlying needs and values of their ICP, but had also lost its way by attempting to expand the brand to irrelevant segments. Much like what we described for Nike, trying to enter new markets too quickly fogged up Allbirds’ core brand image and diminished overall perceived quality. But even this is too short a summary of what truly happened to Allbirds — so let’s break it all down.

Just a few years ago, this niche industry was shocking the world with its sudden explosion in growth, valued at over $1.5 billion in 2016 and nearly doubling the next year. What’s crazy is that while HelloFresh now dominates the meal kit sector, this wasn’t always the case.

I’ve been a proud Spotify user since 2015 and have never reverted to another music streaming platform since then. There’s a reason Spotify is so skilled at converting customers into premium users and retaining them. Being a music platform, Spotify has mastered the art of personalization. However, what truly differentiates them from the competition is the way they manage to personalize both individual user experiences on the platform and the marketing content every user receives.

If you follow the luxury industry at all, you might’ve heard a little something about 2023’s best performing company in the industry, Hermés. Now, luxury brands aren’t necessarily known for their retention efforts. Most customers buy one or two luxury products from a brand and say that’s enough. But Hermés isn’t just a winning brand because they play it safe when it comes to pricing and strategize carefully when it comes to marketing. They’re also well known for their discrete loyalty and retention frameworks that keep their customer loyalty rate sky high.

Everyone is talking about Netflix — and for good reason. Just a year ago, Netflix began to really crack down on password-sharing. And while users were infuriated and threatened to cancel their subscriptions, the opposite ensued. This quarter, Netflix ended up adding 9.33 million new subscribers to their customer base — 5x their results from last year. And while there are lots of reasons it played out this way, one underlying reason this decision didn’t negatively affect their CX journey too badly was because this decision actually aligns very well with their overall value proposition.

Sephora shattered glass ceilings by surpassing a record of $10 billion in sales in 2023. And it’s no surprise when we think about just how well Sephora has been building out their omnichannel experience over the years. When it comes to customer experience, there’s no doubt that Sephora is a clear leader in the industry. Sephora doesn’t just meet customer expectations — they go above and beyond to connect with their customers and make every touchpoint personable in a unique, exciting way.