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Competitor Pain Points

Find what customers hate about your competitors and turn it into positioning ammunition.

Competitive positioningSales battlecardsMarketing messagingProduct strategy

The Challenge

Your competitors have weaknesses — their customers complain about them every day on review sites. But reading through hundreds of reviews to find patterns is tedious. This prompt systematically extracts the pain points you can use in your positioning.

What This Prompt Does

Mine Reviews

Extract complaints from Trustpilot and Glassdoor

Find Patterns

Identify systemic issues vs one-off complaints

Compare Growth

See who is winning or losing market share

Build Proof Points

Create ready-to-use competitive messaging

The Prompt

The Prompt

Task

Use @google_searchName it "google_search" and call it with @google_search to research competitors, then use @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews to find customer complaints, @Glassdoor/Get Company ReviewsName it "Glassdoor/Get Company Reviews" and call it with @Glassdoor/Get Company Reviews to understand internal issues, and @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data to compare growth trajectories. Build comparative proof points for positioning.

Example: Find pain points customers have with Zendesk that we can use in our positioning against them.

Input

The user will provide a competitor name (or list of competitors).

Example: "What are the main complaints about HubSpot?" or "Compare pain points across Intercom, Zendesk, and Freshdesk"

Context

What to Search For

Customer pain points (Trustpilot):

  • Recurring complaints about product/service
  • Pricing and billing issues
  • Support quality problems
  • Missing features mentioned repeatedly

Internal issues (Glassdoor):

  • Engineering/product team reviews (quality indicators)
  • Support team reviews (customer experience indicators)
  • Management issues that affect product development
  • Hiring/retention signals

Growth comparison (SimilarWeb):

  • Traffic trends (growing vs declining)
  • Engagement metrics
  • Market position changes

Search Strategy

  1. Google "[Competitor] reviews complaints" for initial context
  2. Pull Trustpilot reviews — focus on 1-3 star ratings
  3. Get Glassdoor reviews to understand internal dynamics
  4. Compare SimilarWeb data across competitors
  5. Synthesize into positioning opportunities

What Counts as a Valid Result

  • Include specific quotes from real reviews
  • Quantify when possible ("X% of reviews mention...")
  • Note review recency — recent complaints are more relevant
  • Distinguish between one-off issues and systemic problems
  • Be objective — this is research, not cherry-picking

Output

Competitor Overview: | Company | Trustpilot Rating | Review Count | Traffic Trend | |---------|------------------|--------------|---------------| | [Competitor] | X/5 | Y reviews | Growing/Declining |

Top Pain Points by Competitor:

[Competitor 1]

  1. [Pain Point 1]: [Explanation]

    • Evidence: "[Quote from review]"
    • Frequency: Mentioned in X% of negative reviews

  2. [Pain Point 2]: [Explanation]

    • Evidence: "[Quote from review]"

[Competitor 2]

(Same format)

Comparative Proof Points:

Use these in your positioning:

  • "Unlike [Competitor], we [differentiation point]"
  • "[X]% of [Competitor] customers complain about [issue] — we solve this by..."

Growth Comparison: Who's winning and losing market share, and why it might relate to these pain points.

Messaging Opportunities: Specific angles to use in marketing based on competitor weaknesses.

Example Usage

Try asking:

  • →"What do customers complain about with Zendesk?"
  • →"Compare pain points across HubSpot, Salesforce, and Pipedrive"
  • →"Find positioning opportunities against Intercom"