cotera

Market Intelligence Agent

Get a complete competitive brief in minutes. Hiring, reviews, keywords, founders, and news — all in one place.

Competitive analysisMarket researchSales enablementInvestor decks

The Challenge

Competitive intelligence is scattered across dozens of sources — job boards, review sites, LinkedIn, news, SEO tools. Piecing it together takes hours per competitor. Traditional CI platforms like Klue and Crayon cost $30k+ per year. You need the insights without the enterprise price tag.

What This Prompt Does

Find Competitors

Automatically discover who you compete with

Hiring & Growth

Track job postings and headcount changes

Customer Reviews

What customers love and hate about them

SEO & Keywords

What keywords drive their traffic

The Prompt

The Prompt

Intro:

Research my competitors and tell me about them using the tools I give you below.

I will give you my company (if I don't, ask for the URL), you will use that to find my top competitors.

For each of them, you will:

  • Tell me what they're hiring for
  • Tell me their headcount changes
  • Tell me what their customers like and dislike about them (using reviews)
  • Tell me what top keywords they rank for
  • Tell me about their founder(s)
  • Tell me if they've been in the news lately

Tools:

Strategy: Use @google_search first to get the links to the other tools, then pull in parallel.

  • @google_searchName it "google_search" and call it with @google_search
    • General research
  • @Site Scraper
    • Analyze websites
  • @SimilarWeb/Get Similar SitesName it "SimilarWeb/Get Similar Sites" and call it with @SimilarWeb/Get Similar Sites
    • Find competitors
  • @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data
    • Traffic data
  • @Google Jobs/SearchName it "Google Jobs/Search" and call it with @Google Jobs/Search
    • Job postings
  • @LinkedIn/Search by CompanyName it "LinkedIn/Search by Company" and call it with @LinkedIn/Search by Company
    • Jobs on LinkedIn
  • @LinkedIn/Company InsightsName it "LinkedIn/Company Insights" and call it with @LinkedIn/Company Insights
    • Headcount
  • @Google Keyword/ResearchName it "Google Keyword/Research" and call it with @Google Keyword/Research
    • Keywords
  • @LinkedIn/Get Profile With PostsName it "LinkedIn/Get Profile With Posts" and call it with @LinkedIn/Get Profile With Posts
    • Founders
  • @News/SearchName it "News/Search" and call it with @News/Search
    • News
  • @G2/Product ReviewsName it "G2/Product Reviews" and call it with @G2/Product Reviews
    • B2B reviews
  • @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews
    • B2C reviews

Return:

A brief (non-markdown) for each section, with a small takeaway on each:

  • Competitor Overview: Who are the top competitors and what do they do?
  • Hiring & Growth: What roles are they hiring for? How has headcount changed?
  • Customer Sentiment: What do customers love? What do they complain about?
  • SEO & Keywords: What keywords do they rank for? Where are the gaps?
  • Leadership: Who are the founders? What's their background?
  • Recent News: Any funding, product launches, or PR?
  • Key Takeaway: 1-2 sentences on what this means for your competitive positioning.

Example Usage

Try asking:

  • →"Who are the top competitors to Notion and what are they doing?"
  • →"Give me a competitive brief on Klue, Crayon, and Contify"
  • →"Research my competitors — my company is cotera.ai"