cotera

PR & Media Coverage Monitor

Track every press mention of your brand, measure sentiment over time, and find the journalists who matter most to your story.

PR monitoringMedia trackingJournalist outreachSentiment analysis

The Challenge

PR teams spend hours each week manually searching for media hits, copy-pasting headlines into spreadsheets, and trying to figure out which journalists actually wrote about them. Dedicated media monitoring platforms like Meltwater and Cision cost thousands per month. This prompt stitches together NewsCatcher's NLP-enriched search with Apollo's contact database to give you coverage tracking and journalist relationship building in one workflow.

What This Prompt Does

Coverage Discovery

Find every article mentioning your brand with entity-level filtering

Sentiment Tracking

See how the press feels about you with real NLP sentiment scores

Journalist Intel

Identify who covered you and get their contact info via Apollo

Auto-Logged to Sheets

Every media hit gets added to your coverage tracking spreadsheet

The Prompt

The Prompt

Task

Monitor press coverage for your brand using @NewsCatcher/Search Articles with NLP enrichmentName it "NewsCatcher/Search Articles with NLP enrichment" and call it with @NewsCatcher/Search Articles with NLP enrichment. Supplement with @NewsCatcher/Latest HeadlinesName it "NewsCatcher/Latest Headlines" and call it with @NewsCatcher/Latest Headlines to catch trending coverage, use @google_searchName it "google_search" and call it with @google_search for press releases and blog mentions, log all media hits to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row, and use @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to find contact details for journalists covering your space.

Example: Pull all press coverage for "Cotera" in the last 30 days, show me which journalists covered us, and find their contact info.

Input

The user provides their brand name (or domain), an optional list of product names or executives to track, and a time range.

Example: "Show me all press coverage of Stripe from the last 2 weeks" or "Track media mentions of our CEO Jane Smith and our product LaunchPad"

Context

What to Search For

Track these categories of press coverage:

  • Earned media: articles where journalists mention your brand organically
  • Press release pickups: how widely your announcements spread
  • Executive mentions: coverage quoting or referencing leadership
  • Product reviews and comparisons where your brand appears
  • Industry roundups that include your company

Search Strategy

  1. Search NewsCatcher with ORG_entity_name set to the brand and include_nlp_data: true to get sentiment and named entities for each article
  2. Run a second search with any key executive names or product names as the query
  3. Check Latest Headlines for any trending coverage in your industry vertical (use the relevant theme filter)
  4. Google Search for "[brand] press release" and "[brand] review" to catch non-news-outlet coverage
  5. For each article found, extract the journalist name from the journalists or authors field
  6. Use Apollo Search People to find email and LinkedIn for journalists who covered you (for follow-up and relationship building)
  7. Append each media hit to Google Sheets: Date, Outlet, Journalist, Headline, Sentiment, Reach (via source domain), Link

What Counts as a Valid Result

  • Only count articles where the brand is a meaningful subject, not passing mentions in a long list
  • Use the NLP ner_PER field to identify which people are mentioned alongside the brand
  • Track both the title sentiment and content sentiment separately since headlines can be misleading
  • Note the source domain for each hit so PR teams can gauge outlet quality

Output

Media Coverage Report (for the requested time range)

Summary:

  • Total media hits: X articles across Y outlets
  • Overall sentiment: Positive/Mixed/Negative (average content sentiment score)
  • Top outlet by coverage volume: [Outlet Name]

Coverage Breakdown:

| Date | Outlet | Journalist | Headline | Sentiment | Link | |------|--------|------------|----------|-----------|------| | 2024-01-15 | TechCrunch | Sarah Chen | [Headline] | +0.7 | [Link] |

Journalist Contacts (from Apollo): | Journalist | Outlet | Email | LinkedIn | |------------|--------|-------|----------| | Sarah Chen | TechCrunch | s.chen@... | linkedin.com/... |

Sentiment Trend:

  • Are articles getting more positive or negative over time?
  • Any specific outlet or journalist consistently negative?

Recommendations:

  • Journalists worth building relationships with (positive, high-reach)
  • Outlets to pitch that cover your competitors but haven't covered you yet
  • Narratives to monitor or respond to

Google Sheet updated with full coverage log.

Example Usage

Try asking:

  • →"Show me all press coverage of Stripe from the last 2 weeks"
  • →"Track media mentions of our CEO and find the journalists who wrote about us"
  • →"How is our press coverage sentiment trending compared to last month?"