Last week, we had an insightful conversation with Emre Tekoglu, Vice President of Customer Support at Zywave, a leading insurance software company. Emre's unique approach to scaling customer support and using data to drive improvements offers valuable insights. Here's what we learned:
When companies go through a rebrand, it’s ALWAYS high risk. Most rebrands fail (around 70% according to Forbes), and it’s usually pretty obvious whether or not a rebrand is a success or a failure based on the initial public reaction. For Abercrombie, I’m sure they breathed a huge sigh of relief when sales surged 16% in 2023, shooting their stock up by nearly 300% that same year. But this story’s likely not over. There’s been a LOT of hype about A&F recently, but the question is: Is this just a fad, or is A&F actually making the comeback many are claiming they’re making?
When your brand lives in a market where differentiation is especially difficult, it’s frustrating in so many ways. Let’s take the healthy beverage market for example — specifically brands selling a healthy water/tea. If a customer tried your product and liked it, that’s fantastic, but it certainly doesn’t mean you’re safe from churn. There’s a good chance that there’s another brand out there that’s even more catered to that customer’s taste buds with the same number of calories and same “healthy beverage” hook as yours. So how can you be sure that you’re doing a good enough job at retaining your customers? How do you know what actually encourages customers to stick around? We’ll show you exactly how through an example with Bai Tea.
Last week, we had an insightful conversation with Jason Zhang, Head of Product at Mesh and founder of HomeLight. Jason's unique perspective, spanning both early-stage startups and established companies like StubHub and Upwork, offers valuable insights into product development and company building. Here's what we learned:
Last week we had a conversation with Maggie McCarthy, Vice President of Customer Success at Thought Industries, a customer education platform. Maggie's unique background spanning hospitality, product management, and customer success brings a fresh perspective to CX. Here's what we learned:
Last week we had a conversation with Kathryn Mahdavi, Vice President of Customer Experience at Rinse, a technology-enabled dry cleaning and laundry service. Kathryn's approach to CX is both data-driven and deeply human-centered. Here's what we learned:
Last week we had a conversation with Rebecca Holliday, who holds the unique dual role of Head of Impact and Customer Success at Groundswell, a social impact platform. Rebecca's background in corporate social responsibility and the nonprofit sector brings a fresh perspective to customer success. Here's what we learned:
Last week we had a conversation with Jameson Braddock, Vice President of Client Success at Rently, a company that provides self-guided tours and smart home technology for the real estate industry. Jameson's unique background in sales engineering and his experience across various company sizes brings a fresh perspective to client success. Here's what we learned:
When you download a new, free app, there’s a good chance they’ll probably try to upsell you premium features or a premium version once you actually start using it. Dating apps like Tinder, Bumble, and Hinge all have their own niche quirks and target users. But despite these differences, we’ve identified two overlapping metrics used to measure user satisfaction: “match success” and “user experience.” We wanted to understand how these two metrics compare for the premium (paid) version of each app against the free version. And not from just one perspective, but thousands.
The go-to assumption most people make is that a more sustainable brand = higher quality, especially when it comes to the fashion industry. And for the most part, that’s pretty true. So we wanted to run an experiment comparing two apparel companies with drastically different brand images — Everlane and Zara — to compare and contrast what customers REALLY think about each company. Our goal here was to try to understand how big a difference a brand’s public perception can really make on customer satisfaction.
Last week we had a conversation with Maggie McCarthy, Vice President of Customer Success at Thought Industries, a customer education platform. Maggie's unique background spanning hospitality, product management, and customer success brings a fresh perspective to CX. Here's what we learned:
My team and I recently had the pleasure of chatting with Steven Hunt, the Vice President of Product Management at Skytap. Steven's been around the block a few times in the tech world, and boy, does he have some stories to tell. From his days as a self-proclaimed "Windows guy" to leading product teams at various startups and established companies, Steven's got a unique perspective on how to use data to drive product decisions and ultimately, business growth. We dove deep into how product teams can work hand-in-hand with sales and customer experience to create a data-driven culture that actually moves the needle.