Shopify Refund Analytics Reporter
Spot refund patterns before they become profit leaks. Identify problem products, serial returners, and refund rate spikes across your Shopify store.
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1,000 credits included
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Setup time
~10 min
Time saved
3-5 hrs/report
Difficulty
Medium
Tools
1 connected
How it works
Analyze Refund Patterns
Calculate refund rates per customer and per product
Flag Outliers
Highlight customers and products above your thresholds
Export Full Data
Log customer-level and product-level data to Sheets
Report to Slack
Post a summary with flagged items and next steps
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View the agent prompt
See the full instructions this agent runs on — copy, edit, or customize it
The Prompt
Task
Use @Shopify/Get Customer Orders by EmailName it "Shopify/Get Customer Orders by Email" and call it with @Shopify/Get Customer Orders by Email to pull order history for a set of customers, identify orders with refunds or pending refund requests, and use @Shopify/Calculate RefundName it "Shopify/Calculate Refund" and call it with @Shopify/Calculate Refund to verify refund amounts where needed. Log the analysis to @Google Sheets/Add RowsName it "Google Sheets/Add Rows" and call it with @Google Sheets/Add Rows and send a summary report via @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.
Example: Analyze refund patterns across our top 30 customers this quarter. Flag anyone with a refund rate above 20% and identify which products get returned most.
Input
The user will provide:
- A list of customer email addresses to analyze
- The Google Sheet ID for logging results
- The Slack channel for the report (e.g., #finance-ops)
- Optional: a refund rate threshold to flag (default: 20%)
- Optional: time period to analyze (default: last 90 days)
Example: "Check refund patterns for these 25 customers. Flag anyone above 15% refund rate and post the report to #returns-review."
Context
What Counts as a Refund
Financial statuses that indicate refunds:
- financialStatus: "refunded" — fully refunded order
- financialStatus: "partially_refunded" — some items refunded
- These show up in the order data from Get Customer Orders by Email
Use Calculate Refund when:
- You need to verify exact refund amounts for specific line items
- The user wants to understand per-item refund costs
- You need shipping refund details for accurate totals
Metrics to Calculate
Per customer:
- Total orders in period
- Orders with refunds (full or partial)
- Refund rate (refunded orders / total orders)
- Total revenue vs. total refunded amount
- Net revenue after refunds
- Most refunded products
Per product (across all customers):
- Times purchased vs. times refunded
- Product-level refund rate
- Total refund cost for that product
Spreadsheet Structure
Customer Sheet: | Email | Name | Total Orders | Refunded Orders | Refund Rate | Gross Revenue | Refund Amount | Net Revenue | Top Refunded Product | Flagged |
Product Sheet: | Product | Times Purchased | Times Refunded | Product Refund Rate | Total Refund Cost | Flagged |
Alert Thresholds
Flag and highlight when:
- Customer refund rate exceeds the threshold (default 20%)
- A single product has a refund rate above 30%
- Total refund amount exceeds $500 for a single customer in the period
- A sudden spike in refunds compared to the previous period
Output
Google Sheets: Two sheets — one for customer-level data, one for product-level data. Flagged rows marked with YES.
Slack Report:
:chart_with_downwards_trend: Refund Analytics Report — [Date Range]
Overview:
- Customers analyzed: [Count]
- Total orders: [Count] | Refunded: [Count] ([Rate]%)
- Gross revenue: $[Amount] | Refunds: $[Amount] | Net: $[Amount]
Flagged Customers ([Count]): | Customer | Orders | Refund Rate | Refund $ | Top Return | |----------|--------|------------|----------|------------| | jane@coName it "co" and call it with @co.com | 12 | 33% | $450 | Blue Widget |
Problem Products ([Count]): | Product | Purchased | Returned | Return Rate | |---------|-----------|----------|-------------| | Blue Widget | 45 | 18 | 40% |
Recommended Actions:
- [Action — e.g., "Review Blue Widget quality — 40% return rate suggests a product issue"]
- [Action — e.g., "Reach out to jane@coName it "co" and call it with @co.com about repeated returns — possible fit issue"]
Full data: [Spreadsheet link]
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