Articles - Cotera

Lead Scoring: Your MQL Score Is a Random Number Generator

Lead scoring that goes beyond page views and form fills. Learn how AI-powered enrichment and signal data create lead scores that actually predict revenue.

Feb 9, 2026·Operations

AI Recruiting: You're Spending 80% of Your Hiring Time on People Who Were Never Going to Get the Job

AI recruiting that replaces manual resume screening and sourcing with research-driven candidate intelligence. Find, evaluate, and reach better candidates faster.

Review Sentiment Analysis: What Star Ratings Don't Tell You

Review sentiment analysis that goes beyond star ratings. Use AI to extract themes, patterns, and competitive insights from hundreds of reviews across Trustpilot, Google Maps, and G2.

AI Sales Prospecting: The Death of the "Spray and Pray" Playbook

AI sales prospecting that replaces volume-based outreach with research-driven targeting. Learn how to find, qualify, and engage the right prospects with AI.

AI Sales Tools: Most of Them Are Just CRM Plugins with a GPT Wrapper

AI sales tools that go beyond email templates. Learn how AI-powered prospect research, lead enrichment, and signal monitoring actually move pipeline.

Brand Tracking Tools: You Don't Need a $2K/Month Dashboard to Know What People Think

Brand tracking tools that work without the enterprise price tag. Learn how to monitor mentions, sentiment, and reputation across every channel with AI.

Competitive Intelligence Tools: What $30K/Year Buys You (And What $0 Can Replace)

Competitive intelligence tools compared honestly. Learn what enterprise CI platforms actually deliver versus what you can build with AI agents and public data.

Competitor Analysis Framework: The SWOT Is a Lie You Tell Yourself in a Conference Room

A competitor analysis framework that uses live data instead of whiteboards. Learn how to track competitors with real-time signals instead of quarterly guesswork.

Competitor Keyword Analysis: Your Competitors' Best Pages Are a Cheat Sheet

Competitor keyword analysis that turns rival rankings into your content roadmap. Learn how to reverse-engineer what's working and find keywords worth targeting.

Competitor Pricing Analysis: Your Pricing Page Is a Confession and Your Competitors Are Reading It

Competitor pricing analysis that goes beyond screenshots. Learn how to systematically track, compare, and exploit competitor pricing strategies with AI.

Feb 9, 2026·Customer Success

Customer Feedback Analysis: You Have a Thousand Opinions and Zero Insights

Customer feedback analysis that goes beyond NPS surveys. Learn how to aggregate, categorize, and actually use feedback scattered across reviews, tickets, and social media.

Google Maps Reviews: The Most Powerful Sales Channel Nobody on Your Team Is Watching

Google Maps review analysis for local businesses. Learn how to monitor, analyze, and act on Google Maps reviews before they cost you customers.

Landing Page Analysis: Everyone Has an Opinion About Your Homepage and None of Them Are Backed by Data

Landing page analysis that replaces opinion-driven redesigns with data-backed teardowns. Learn how to analyze conversion, messaging, and UX with AI-powered tools.

Market Intelligence Tools: The $30K Platform You Can Replace in an Afternoon

Market intelligence tools that actually work. Learn how to build a competitive intelligence system from public data instead of paying for expensive CI platforms.

Measuring Brand Sentiment: Why NPS Misses What Actually Matters

Measuring brand sentiment beyond NPS surveys. Use AI to track what customers really think across Twitter, Reddit, TikTok, and reviews — before it hits your bottom line.

News Monitoring: You Found Out About Your Competitor's Acquisition From a LinkedIn Post. That's a Problem.

News monitoring that catches competitive moves, industry shifts, and market signals before they hit your LinkedIn feed. AI-powered news intelligence for business.

Online Reputation Management: Your Reputation Is Already Being Managed — By Your Customers

Online reputation management that goes beyond suppressing bad reviews. Learn how to monitor, respond, and shape your reputation across every platform with AI.

Outbound Sales Automation: The Robots Took Over Your Outbound and Made It Worse

Outbound sales automation that automates research, not just sending. Learn how AI-powered outbound replaces spray-and-pray sequences with signal-driven targeting.

PPC Competitor Analysis: Stop Copying Ads, Start Stealing Strategy

PPC competitor analysis that goes beyond screenshots. Use AI to extract ad strategy, paid keywords, and landing page funnels across every platform.

Reddit Monitoring: The Conversations That Shape Your Brand Are Happening in Subreddits You've Never Heard Of

Reddit monitoring for brands and marketers. Learn how to track brand mentions, competitor discussions, and buying signals across subreddits with AI.

SEO Competitor Analysis: You Have 1,000 Keyword Gaps and Zero Plan

SEO competitor analysis that goes beyond keyword gap exports. Learn how to find the 10 keywords that actually matter and build a content strategy that wins.

Social Listening Tools: Most of Them Are Just Expensive Google Alerts

Social listening tools that go beyond keyword notifications. Learn how to build a listening system that captures intent, not just mentions, across every platform.

Website Traffic Checker: Why the Number You See First Is the One That Matters Least

Website traffic checker analysis that goes beyond monthly visits. Learn how to read traffic sources, engagement signals, and competitive trajectories with AI.

Jan 28, 2026·Engineering

The "Cheaper" Model Cost Me the Same as the Expensive One

I ran a SQL benchmark on Claude 4.5 Sonnet and Opus. Sonnet is supposed to be the budget option. It ended up costing almost exactly the same.

Ibby Syed·4 min read

Jan 18, 2026·Sales

B2B Intent Data: How Hiring Signals Reveal Budget, Pain Points, and Tech Stack

Use hiring signals as B2B intent data to find ready-to-buy prospects. Job postings reveal budget, pain points, and tech stack—beat the "no budget" objection with data.

Jan 12, 2026·Sales

AI Sales Workflow: Map B2B Buying Committees and Boost Win Rates by 42%

Sales workflow automation that identifies B2B decision makers automatically. Stop single-threading deals—use AI for sales prospecting to map the entire buying committee.

Ibby Syed·5 min read

Jan 5, 2026·Sales

Product-Led Growth Tools: AI Agents for Inbound Lead Monitoring and Enrichment

Product-led growth tools that monitor inbound signups with AI agents. Automatically enrich leads, identify high-intent users, and fix the PLG visibility gap in B2B SaaS.

Dec 20, 2025·Sales

Product Usage Intent: Find Enterprise Deals Hidden in Your Session Data

Turn product usage data into enterprise pipeline. AI agents that identify usage intent signals and convert passive session logs into high-intent sales dossiers.

Ibby Syed·5 min read

Dec 15, 2025·Sales

AI Sales Meeting Prep: Research Prospects in 60 Seconds, Not 60 Minutes

AI-powered sales meeting prep that finds strategic signals your competitors miss. Stop showing up with surface-level trivia—let AI agents do deep prospect research automatically.

Dec 10, 2025·Sales

AI Lead Enrichment: Automate Prospect Research Without Building Pipelines

AI lead enrichment tools that replace complex workflow waterfalls. Enrich leads with company data, contact info, and buying signals using AI agents—no plumbing required.

Dec 5, 2025·Sales

Signal-Based Selling: AI Agents That Monitor Buyer Intent in Real-Time

Signal-based selling with AI agents that monitor Reddit, LinkedIn, and online communities for high-intent buyer signals. Transform cold outbound into warm, relevant outreach.