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Warby Parker is just one example of a digitally native brand that is absolutely demolishing the game, with revenues up over 12%, average revenue per customer up 9.3%, and their total customer base up over 2% in just 2023 alone. Rather than focusing on e-commerce alone, Warby Parker opened over 230 stores used primarily as showrooms for their products. Using stores as showrooms rather than the primary point of sale also means they can open smaller (and therefore more inexpensive) stores in larger volume. This method of balancing e-commerce with physical retail has been more than successful for the brand. But this isn’t the only way they’ve been able to intertwine the digital customer experience with the physical customer experience.

Last week we had a conversation with Josh Kernan, who is a VP and Head of CX & Marketing at Catalant Technologies. Catalant is a fascinating business一they run a platform to connect businesses with top-ter freelance consultants. Think an ex CMO or ex-VP of Supply Chain that has gone into independent consulting and is running 6 month projects for Fortune 500 companies.

In the dynamic landscape of business, understanding your audience is crucial. Picture this: you have the key to uncovering the complexities of consumer behavior and preferences. This key is none other than the transformative field of segmentation research!

So, you've got an online store, and you're pumped about it. People are adding stuff to their carts, but after a little while...poof! They vanish without completing their purchases. What happened? This phenomenon is called Shopping Cart Abandonment, and this article will cover what this metric is, why it’s a big deal, and how you can prevent it.

For the past 8 years, Walmart has been pretty insistent on keeping its number of stores constant. But recently, the company has made plans to open up over 150 stores across the country. This might seem like a strange move considering how rapidly e-commerce is growing and how steadily in-person sales seem to be declining, but here’s why it makes sense for Walmart.

A case study of Cotera's lifecycle segmentation model. Learn how we helped companies decrease churn and identify upsell opportunities.

Content-based filtering considers item features and characteristics to find similar items that you might like. In this article we take a deep dive into how they work and how to use them effectively!

Whenever a customer interacts with a business, a unique record is logged in the business’s database. Sometimes, this results in two different data points such as “T. Cruise” and “Tom Cruise” referring to the same Tom Cruise. If you want to get a more accurate, comprehensive view of customer behavior to improve your customer service and marketing, you may need to resolve these two points into one distinct entity. This is one example of what is called entity resolution, the process of merging various records into a single entity.

Macy’s recently announced that they plan to lay off over 2000 employees AND shut down several stores entirely. But why? The answer is simple. Traditional marketing, sales, and growth strategies were simply no longer cutting it, so they *had* to cut down on costs to fund new projects that would completely change their business strategy for the better.

In today’s data-driven landscape, mastering key metrics is vital for any successful business. And out of the countless number of metrics out there, the sales conversion rate is one of the most important metrics that e-commerce businesses should master.

In the dynamic commerce world, businesses are strategically implementing programs with complimentary gifts, advanced technologies, and surprise programs to enhance customer satisfaction, promote brand loyalty, and differentiate themselves from competitors.

Imagine you’re at a bookstore to find your next read, and your friend recommends you an action novel promising that it will be just as fun as the typical romance novels that you read. Although it’s a completely different genre, your friend knows you enjoy dramatic, emotional stories and promises that this action novel will be enjoyable. Surprisingly, you end up loving it and look for more action novels with similar emotional depth. Amazing, right?