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Picture this: You're standing in front of your bathroom mirror, bleary-eyed and barely caffeinated, trying to decide if today's the day you finally nail that "effortless" no-makeup makeup look. Enter Saie Hello, the beauty brand that's been popping up on your Instagram feed faster than you can say "algorithm." But is this company really the answer to your cosmetic prayers, or just another pretty face in the crowded beauty aisle?