Under Armour Case Study

How QA was the missing key to business growth

TaketheGuessworkOutofQualityAssurance

AI-powered QA that scores 100% of customer interactions—so you can coach your team faster, improve CSAT, and build trust with every conversation.

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Manual QA is Broken. Your Customers Deserve Better.

Limited Visibility

You’re seeing less than 10% of touchpoints. You don’t know what’s working (or not) across most interactions.

Time-Consuming

Your best CX leaders are stuck manually reviewing tickets instead of improving processes.

Inconsistent & Biased

When BPOs review their own agents, the results are unreliable.

QA isn’t just about compliance—it’s about delivering better customer experiences at scale.

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Automatic Scoring

AI scores every interaction against your custom rubric, eliminating manual review time.

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Real-Time Coaching Recommendations

Instead of just giving agents a score, we tell them what to improve right away.

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Unbiased & Independent Reviews

Unlike self-reported BPO QA, our AI scores interactions fairly based on real performance.

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Faster Issue Resolution

Spot compliance risks, training gaps, and process bottlenecks before they become problems.

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QA your AI chatbot

As you transition to AI tools, who is QA-ing them? What if they hallucinate?

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Integrates with Your Existing Stack

Sync QA insights with your helpdesk, CRM, and reporting tools.

CX Leaders Win With Cotera

We used to need five QA analysts...now we can accomplish the same quality coverage with just one person. It's not just about saving headcount - it's about being able to find and address customer issues that we would have missed before.

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Rebecca Blount

Head of CX

Trusted by Leading CX Teams

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Reviewing 5% of conversations isn't enough

Deliver Better Support. Improve Every Interaction.