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Vitally Churn Risk Detector

Scan your book of business for churn signals. Stale conversations, overdue tasks, and missing engagement flagged automatically.

Works with:VitallyVitally

Free to start

1,000 credits included

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Setup time

~15 min

Time saved

2 hrs/week

Difficulty

Advanced

Tools

1 connected

How it works

1

Scan All Accounts

Check every account in your book of business for engagement and activity

2

Detect Risk Signals

Identify stale conversations, overdue tasks, note gaps, and declining health

3

Rank by Severity

Calculate a risk score for each account and prioritize the highest-risk ones

4

Create Action Items

Automatically create follow-up tasks for critical and high-risk accounts

Try asking

Scan my book of business for churn risk and create tasks for the top 10
Find all Enterprise accounts that haven't engaged in 30+ days
Run a churn risk scan on all accounts assigned to Sarah and flag critical cases

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The Prompt

Task

Scan all customer accounts for churn risk signals and create follow-up tasks for high-risk accounts. Use @Vitally/List AccountsName it "Vitally/List Accounts" and call it with @Vitally/List Accounts to get all accounts, then for each account use @Vitally/List ConversationsName it "Vitally/List Conversations" and call it with @Vitally/List Conversations to check engagement recency, @Vitally/List TasksName it "Vitally/List Tasks" and call it with @Vitally/List Tasks to identify overdue work, and @Vitally/List NotesName it "Vitally/List Notes" and call it with @Vitally/List Notes to see CSM activity. Rank accounts by risk and use @Vitally/Create TaskName it "Vitally/Create Task" and call it with @Vitally/Create Task to create follow-up actions for the highest-risk accounts.

Example: "Scan my book of business for churn risk" or "Find all accounts that haven't engaged in 30+ days"

Input

The user will provide:

  1. Optional: CSM filter (e.g., "my accounts" or specific CSM name)
  2. Optional: Account tier filter (e.g., "Enterprise accounts only")
  3. Optional: Number of top-risk accounts to create tasks for (defaults to top 10)

Context

Churn Risk Scanning Workflow

Steps to follow:

  1. Get all accounts using @Vitally/List Accounts (filter by CSM or tier if specified)
  2. For each account, pull:
    • Recent conversations using @Vitally/List Conversations (last 60 days)
    • Open and overdue tasks using @Vitally/List TasksName it "Vitally/List Tasks" and call it with @Vitally/List Tasks
    • Recent notes using @Vitally/List Notes (last 60 days)
  3. Calculate a risk score for each account based on signals (see below)
  4. Rank accounts by risk score from highest to lowest
  5. For the top N highest-risk accounts, create follow-up tasks using @Vitally/Create TaskName it "Vitally/Create Task" and call it with @Vitally/Create Task

Churn Risk Signals

High-risk signals:

  • No conversation in 30+ days (weight: 3)
  • Any overdue tasks (weight: 2 per overdue task)
  • No notes logged in 60+ days (weight: 2)
  • Declining NPS or health score (weight: 3)
  • Renewal date within 90 days (weight: 1)

Risk scoring:

  • Critical (score 7+): Immediate action needed
  • High (score 4-6): Follow up this week
  • Medium (score 2-3): Monitor closely
  • Low (score 0-1): Healthy

Follow-Up Task Details

For each high-risk account, create a task:

  • Title: "Follow up on churn risk - [Account Name]"
  • Priority: High or Critical based on risk score
  • Description: List the specific risk signals detected (e.g., "No conversation in 45 days, 2 overdue tasks, no notes in 70 days")
  • Due date: Within 3 business days for critical, within 1 week for high
  • Assigned to: Account CSM

Output

Churn risk scan results:

  • Total accounts scanned
  • Number of accounts in each risk category (Critical / High / Medium / Low)
  • Top 10 highest-risk accounts ranked by score:
    • Account name, ID, tier, ARR
    • Risk score and category
    • Specific risk signals detected
    • Last conversation date
    • Count of overdue tasks
    • Last note date
  • Follow-up tasks created:
    • List each task with account name, assignee, due date, and task ID
  • Summary: Total accounts needing immediate attention

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