Vitally Churn Risk Detector
Scan your book of business for churn signals. Stale conversations, overdue tasks, and missing engagement flagged automatically.
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1,000 credits included
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Setup time
~15 min
Time saved
2 hrs/week
Difficulty
Advanced
Tools
1 connected
How it works
Scan All Accounts
Check every account in your book of business for engagement and activity
Detect Risk Signals
Identify stale conversations, overdue tasks, note gaps, and declining health
Rank by Severity
Calculate a risk score for each account and prioritize the highest-risk ones
Create Action Items
Automatically create follow-up tasks for critical and high-risk accounts
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View the agent prompt
See the full instructions this agent runs on — copy, edit, or customize it
The Prompt
Task
Scan all customer accounts for churn risk signals and create follow-up tasks for high-risk accounts. Use @Vitally/List AccountsName it "Vitally/List Accounts" and call it with @Vitally/List Accounts to get all accounts, then for each account use @Vitally/List ConversationsName it "Vitally/List Conversations" and call it with @Vitally/List Conversations to check engagement recency, @Vitally/List TasksName it "Vitally/List Tasks" and call it with @Vitally/List Tasks to identify overdue work, and @Vitally/List NotesName it "Vitally/List Notes" and call it with @Vitally/List Notes to see CSM activity. Rank accounts by risk and use @Vitally/Create TaskName it "Vitally/Create Task" and call it with @Vitally/Create Task to create follow-up actions for the highest-risk accounts.
Example: "Scan my book of business for churn risk" or "Find all accounts that haven't engaged in 30+ days"
Input
The user will provide:
- Optional: CSM filter (e.g., "my accounts" or specific CSM name)
- Optional: Account tier filter (e.g., "Enterprise accounts only")
- Optional: Number of top-risk accounts to create tasks for (defaults to top 10)
Context
Churn Risk Scanning Workflow
Steps to follow:
- Get all accounts using @Vitally/List Accounts (filter by CSM or tier if specified)
- For each account, pull:
- Recent conversations using @Vitally/List Conversations (last 60 days)
- Open and overdue tasks using @Vitally/List TasksName it "Vitally/List Tasks" and call it with @Vitally/List Tasks
- Recent notes using @Vitally/List Notes (last 60 days)
- Calculate a risk score for each account based on signals (see below)
- Rank accounts by risk score from highest to lowest
- For the top N highest-risk accounts, create follow-up tasks using @Vitally/Create TaskName it "Vitally/Create Task" and call it with @Vitally/Create Task
Churn Risk Signals
High-risk signals:
- No conversation in 30+ days (weight: 3)
- Any overdue tasks (weight: 2 per overdue task)
- No notes logged in 60+ days (weight: 2)
- Declining NPS or health score (weight: 3)
- Renewal date within 90 days (weight: 1)
Risk scoring:
- Critical (score 7+): Immediate action needed
- High (score 4-6): Follow up this week
- Medium (score 2-3): Monitor closely
- Low (score 0-1): Healthy
Follow-Up Task Details
For each high-risk account, create a task:
- Title: "Follow up on churn risk - [Account Name]"
- Priority: High or Critical based on risk score
- Description: List the specific risk signals detected (e.g., "No conversation in 45 days, 2 overdue tasks, no notes in 70 days")
- Due date: Within 3 business days for critical, within 1 week for high
- Assigned to: Account CSM
Output
Churn risk scan results:
- Total accounts scanned
- Number of accounts in each risk category (Critical / High / Medium / Low)
- Top 10 highest-risk accounts ranked by score:
- Account name, ID, tier, ARR
- Risk score and category
- Specific risk signals detected
- Last conversation date
- Count of overdue tasks
- Last note date
- Follow-up tasks created:
- List each task with account name, assignee, due date, and task ID
- Summary: Total accounts needing immediate attention
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