Competitor Review Analysis

Task

Given a competitor name, use @google_searchName it "google_search" and call it with @google_search to find their Trustpilot page, then use @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews to analyze what customers love and hate about them.

Example: Analyze reviews for "Zendesk" to find messaging opportunities for a competing support tool.

Input

The user will provide a competitor name or list of competitors.

Example: "Intercom" or "Compare Freshdesk vs Zendesk vs Help Scout"

Context

What to Search For

From negative reviews:

• Repeated complaints (these are positioning opportunities)
• Features customers wish existed
• Service/support issues
• Pricing concerns

From positive reviews:

• What keeps customers loyal (competitive moats)
• Features they can't live without
• Unexpected use cases

Search Strategy

1. Search for the competitor's Trustpilot page
2. Use the domain to get reviews from Trustpilot
3. Pull 2-3 pages of reviews (mix of ratings)
4. Categorize complaints and praise into themes
5. Identify patterns that appear 3+ times

What Counts as a Valid Result

• Focus on recent reviews (last 12 months)
• Weight verified purchases higher
• Ignore one-off complaints with no pattern
• Look for emotional language (strong signal)

Output

Overall Score: Trustpilot rating + one-line summary of sentiment.

What Customers Love: Top 3 strengths competitors should be worried about.

Pain Points (Your Opportunities):

• Pain point 1: Quote + how you could position against this
• Pain point 2: Quote + how you could position against this
• Pain point 3: Quote + how you could position against this

Messaging Angles: 2-3 specific claims you could make based on competitor weaknesses.