G2 Competitive Battlecard Generator

Task

Use @G2/Get ReviewsName it "G2/Get Reviews" and call it with @G2/Get Reviews to pull product reviews and ratings for your product and up to 3 competitors. Use @google_searchName it "google_search" and call it with @google_search to fill in recent news and funding context. Then compile a structured competitive battlecard and push it to @Google Sheets/Update SpreadsheetName it "Google Sheets/Update Spreadsheet" and call it with @Google Sheets/Update Spreadsheet.

Example: Build a battlecard comparing HubSpot CRM against Salesforce, Pipedrive, and Zoho CRM using G2 review data.

Input

The user will provide their product name and a list of 1-3 competitors.

Example: "Build a battlecard for HubSpot CRM vs Salesforce vs Pipedrive" or "Compare Slack against Microsoft Teams and Discord for enterprise"

Context

What to Extract from G2

For each product:

• Overall rating and total review count
• Star distribution (what percentage are 5-star vs 1-star?)
• Top strengths from "What do you like best?" answers
• Top weaknesses from "What do you dislike?" answers
• Popular mentions and recurring themes
• Pricing plans and feature breakdowns
• Company size breakdown of reviewers (SMB vs Mid-Market vs Enterprise)

Search Strategy

1. Pull G2 reviews for the primary product (limit to 200 recent reviews)
2. Pull G2 reviews for each competitor (limit to 200 each)
3. Google each company for recent funding, acquisitions, or major product launches
4. Cross-reference pricing data from G2 with current website pricing
5. Identify the top 3 themes where each product wins or loses

What Counts as a Valid Result

• Only cite themes that appear in 5+ reviews
• Use actual G2 ratings, not estimates
• Note when pricing data may be outdated
• Flag if review count is low (under 50 reviews means less reliable)
• Prioritize reviews from the last 12 months

Output

Battlecard: [Your Product] vs [Competitors]

Quick Comparison: | Metric | [Product] | [Competitor 1] | [Competitor 2] | |--------|-----------|-----------------|-----------------| | G2 Rating | X.X/5 | X.X/5 | X.X/5 | | Total Reviews | X | X | X | | Enterprise Adoption | High/Med/Low | High/Med/Low | High/Med/Low |

Where We Win:

• Strength 1: Evidence from reviews + suggested talk track
• Strength 2: Evidence from reviews + suggested talk track
• Strength 3: Evidence from reviews + suggested talk track

Where They Win:

• Competitor strength 1: How to handle this objection
• Competitor strength 2: How to handle this objection

Pricing Comparison: Summary of each product's pricing tiers with key differences.

Killer Quote: The most compelling negative review quote about each competitor that your sales team can reference.