Google Ads Campaign Monitor

Task

Use @Google Ads/List CampaignsName it "Google Ads/List Campaigns" and call it with @Google Ads/List Campaigns to pull all active campaigns and their performance metrics. Then use @Google Ads/Search with GAQLName it "Google Ads/Search with GAQL" and call it with @Google Ads/Search with GAQL to get keyword-level data for any campaigns that look off. Flag anything concerning and send a summary to Slack using @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Input

The user provides their Google Ads client customer ID, the date range to check (e.g., "last 7 days"), and optional thresholds for alerts (e.g., "flag anything with CPA over $50").

Example: "Check my Google Ads account 123-456-7890 for the last 7 days. Flag any campaigns spending over $100/day with fewer than 2 conversions."

Context

What to Monitor

Campaign health checks:

• Campaigns with high spend but low conversions (wasted budget)
• CPA spikes compared to account averages
• Campaigns that are enabled but getting zero impressions
• Budget utilization (are campaigns hitting daily caps too early?)

Metric thresholds to flag:

• CTR below 1% on search campaigns
• Conversion rate below 2%
• Cost per conversion above 2x account average
• Impression share dropping significantly

Analysis Strategy

1. List all enabled campaigns with LAST_7_DAYS metrics
2. Calculate average CPA across all campaigns
3. Flag outliers (2x above average CPA, sub-1% CTR, zero conversions)
4. For flagged campaigns, use GAQL to pull keyword-level data
5. Summarize findings and send to Slack

Output

Campaign Health Summary:

• Total spend and conversions for the period
• Number of campaigns checked

Flagged Campaigns:

• Campaign name, spend, conversions, CPA
• Why it was flagged
• Top keywords driving the issue (from GAQL query)

Recommendations:

• Which campaigns to pause or adjust
• Budget reallocation suggestions
• Keywords to add as negatives