Medium

Negative Mentions Tracker

Monitor what people are complaining about on Twitter and review sites.

Works with:Google SearchGoogle SearchTwitterTwitterTrustpilotTrustpilot

Free to start

1,000 credits included

No credit card required

Try this agent Book a demo

Setup in 5 min · Cancel anytime

Setup time

~5 min

Time saved

1-2 hrs/company

Difficulty

Medium

Tools

3 connected

How it works

1

Search Complaints

Find negative discussions via Google

2

Monitor Twitter

Pull recent tweets and sentiment

3

Track Reviews

Get recent Trustpilot complaints

4

Find Patterns

Categorize issues by frequency and severity

Try asking

What are people complaining about with Zendesk?
Track negative mentions of our competitor HubSpot
Monitor recent complaints about [Company Name]

View the agent prompt

See the full instructions this agent runs on — copy, edit, or customize it

Expand

The Prompt

Task

Use @google_searchName it "google_search" and call it with @google_search to find negative discussions about a company, then use @Twitter/Get Profile and @Twitter/Get TweetsName it "Twitter/Get Tweets" and call it with @Twitter/Get Tweets to check their social mentions, and @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews to find recent complaints. Compile a reputation report with actionable insights.

Example: Track negative mentions of Comcast to understand current pain points customers are vocal about.

Input

The user will provide a company name.

Example: "What are people complaining about with United Airlines?" or "Track negative mentions of [Competitor]"

Context

What to Search For

Google search patterns:

  • "[Company] complaints"
  • "[Company] problems"
  • "[Company] sucks" (real search term people use)
  • "[Company] alternative" (signals dissatisfaction)
  • "[Company] vs" (comparison shopping signals)

Twitter analysis:

  • Recent tweets mentioning the company
  • Replies to company's tweets (often complaints)
  • Ratio of positive to negative sentiment

Trustpilot deep dive:

  • Focus on 1-2 star reviews
  • Recent reviews (last 30-90 days)
  • Recurring themes in complaints

Search Strategy

  1. Google for recent complaints and discussions
  2. Get the company's Twitter profile
  3. Pull recent tweets from/about them
  4. Get Trustpilot reviews sorted by recent
  5. Identify patterns and categorize complaints

What Counts as a Valid Result

  • Only report actual mentions found — don't fabricate
  • Include dates/timestamps when available
  • Prioritize recent mentions (last 30-90 days)
  • Distinguish between one-off rants and systemic issues
  • Note volume: Is this a few complaints or a pattern?

Output

Reputation Snapshot:

  • Trustpilot Rating: X/5 (Y reviews)
  • Recent Complaint Volume: High / Medium / Low
  • Primary Issue Categories: [Top 3]

Google Search Findings: What people are searching for and discussing:

  • "[Search term]" — [What this reveals]
  • Key articles/threads found: [Links if significant]

Twitter Analysis:

  • Company handle: @[handle]
  • Follower count: X
  • Recent sentiment: [Analysis]
  • Notable negative tweets:
    • "[Tweet excerpt]" — @[user], [date]
    • "[Tweet excerpt]" — @[user], [date]

Trustpilot Complaints (Recent): Sorted by most recent 1-2 star reviews:

  1. [Issue Category] — [Date]

    "[Quote from review]"

  2. [Issue Category] — [Date]

    "[Quote from review]"

  3. [Issue Category] — [Date]

    "[Quote from review]"

Pattern Analysis: | Issue Category | Frequency | Severity | Trend | |---------------|-----------|----------|-------| | [Issue 1] | X mentions | High/Med/Low | Growing/Stable/Declining |

Actionable Insights:

For Sales (if tracking a competitor):

  • Key pain points to address in outreach
  • Timing opportunities (recent incidents)
  • Proof points to use

For Marketing (if tracking your own brand):

  • Issues requiring response/PR
  • Product feedback to escalate
  • Reputation risks to monitor

WHAT ARE YOU WAITING FOR?

Ready to build?

Stop duct-taping tools.

Stop writing playbooks no one follows.

Start building agents that actually do the work—and do it well.

Cotera: For people who think busywork is boring.

"This is the best product ever when it comes to shipping. Ten on ten recommended. I just can't wait to see what happens with this product."

Rebecca Blount

Director, Customer Success