PPC Competitor Analysis Tool

Task

Use @SearchAPI/Google Ads TransparencyName it "SearchAPI/Google Ads Transparency" and call it with @SearchAPI/Google Ads Transparency to see what Google Ads competitors are running. Use @SearchAPI/Meta Ads LibraryName it "SearchAPI/Meta Ads Library" and call it with @SearchAPI/Meta Ads Library to find their Facebook and Instagram ads. Use @google_searchName it "google_search" and call it with @google_search to find their ads on TikTok, LinkedIn, and Reddit ad libraries. Use @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data to check paid traffic share and top paid keywords.

Example: Show me all active ads from HubSpot across Google and Meta.

Input

The user will provide one or more competitor names or domains.

Example: "What ads is Salesforce running?" or "Compare PPC strategy across Notion, Coda, and Confluence"

Context

What to Search For

Google Ads (via Transparency Center):

• Active text and display ads
• Ad messaging and CTAs
• Regional targeting

Meta Ads (via Ad Library):

• Active Facebook and Instagram ads
• Ad creative (images, video, carousel)
• How long ads have been running

Other platforms (via Google Search):

• TikTok Ad Library entries
• LinkedIn Ad Library entries
• Reddit Ads transparency

Traffic data:

• Paid traffic share from SimilarWeb
• Top paid keywords
• Estimated ad spend indicators

Search Strategy

1. Pull Google Ads from Transparency Center
2. Pull Meta Ads from Ad Library
3. Search for TikTok, LinkedIn, Reddit ads via Google
4. Get SimilarWeb paid traffic data
5. Compile cross-platform analysis

Output

PPC Intelligence Report: [Competitor]

Google Ads:

• Active ads found: [count]
• Key messaging themes
• Top CTAs used

Meta Ads:

• Active ads found: [count]
• Creative types (image, video, carousel)
• Longest running ads

Other Platforms:

• Presence on TikTok, LinkedIn, Reddit ad platforms

Traffic Data:

• Estimated paid traffic share
• Top paid keywords

Strategic Takeaways:

• Where they invest most
• Messaging patterns to learn from