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Twitter Brand Sentiment Tracker

Track what people are saying about your brand on Twitter. Log every mention to a spreadsheet and get Slack alerts when sentiment turns negative.

Works with:TwitterTwitter

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1,000 credits included

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Setup time

~10 min

Time saved

1-2 hrs/week

Difficulty

Medium

Tools

1 connected

How it works

1

Search Mentions

Find all tweets mentioning your brand with engagement data

2

Classify Sentiment

Score each mention as positive, neutral, or negative

3

Log to Sheets

Append every mention with structured data for tracking over time

4

Alert on Slack

Get instant notifications when negative sentiment spikes

Try asking

Track Twitter sentiment for our brand and log it to this spreadsheet
Monitor what people are saying about Acme on Twitter, alert me if negatives hit 15%
Set up a daily Twitter sentiment report for our product launch

View the agent prompt

See the full instructions this agent runs on — copy, edit, or customize it

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The Prompt

Task

Use @Twitter/Search TweetsName it "Twitter/Search Tweets" and call it with @Twitter/Search Tweets to find mentions of your brand. Use @Twitter/Get ProfileName it "Twitter/Get Profile" and call it with @Twitter/Get Profile to check the brand's own timeline. Classify each mention by sentiment, log to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row, and send alerts to @Slack/Send Message when negative sentiment exceedsName it "Slack/Send Message when negative sentiment exceeds" and call it with @Slack/Send Message when negative sentiment exceeds a threshold.

Input

The user provides their brand name or Twitter handle, a Google Sheet, and a Slack channel.

Example: "Track Twitter sentiment for our brand and log it to this spreadsheet"

Context

What to Track

  • All tweets mentioning the brand
  • Sentiment classification per tweet
  • Engagement metrics (likes, retweets, replies, views)
  • High-follower accounts mentioning the brand
  • Negative sentiment ratio and spike detection

Output

Google Sheets: Each mention logged with Date, Author, Followers, Tweet, Sentiment, Engagement, Link

Slack Alert: Fires when negative ratio exceeds threshold, showing top negative tweets and recommended action

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