Medium

Twitter Brand Sentiment Tracker

Track what people are saying about your brand on Twitter. Log every mention to a spreadsheet and get Slack alerts when sentiment turns negative.

Works with:TwitterTwitter

Free to start

1,000 credits included

No credit card required

Try this agent Book a demo

Setup in 10 min · Cancel anytime

Setup time

~10 min

Time saved

1-2 hrs/week

Difficulty

Medium

Tools

1 connected

How it works

1

Search Mentions

Find all tweets mentioning your brand with engagement data

2

Classify Sentiment

Score each mention as positive, neutral, or negative

3

Log to Sheets

Append every mention with structured data for tracking over time

4

Alert on Slack

Get instant notifications when negative sentiment spikes

Try asking

View the agent prompt

See the full instructions this agent runs on — copy, edit, or customize it

Expand

The Prompt

Task

Use @Twitter/Search TweetsName it "Twitter/Search Tweets" and call it with @Twitter/Search Tweets to find mentions of your brand. Use @Twitter/Get ProfileName it "Twitter/Get Profile" and call it with @Twitter/Get Profile to check the brand's own timeline. Classify each mention by sentiment, log to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row, and send alerts to @Slack/Send Message when negative sentiment exceedsName it "Slack/Send Message when negative sentiment exceeds" and call it with @Slack/Send Message when negative sentiment exceeds a threshold.

Input

The user provides their brand name or Twitter handle, a Google Sheet, and a Slack channel.

Example: "Track Twitter sentiment for our brand and log it to this spreadsheet"

Context

What to Track

  • All tweets mentioning the brand
  • Sentiment classification per tweet
  • Engagement metrics (likes, retweets, replies, views)
  • High-follower accounts mentioning the brand
  • Negative sentiment ratio and spike detection

Output

Google Sheets: Each mention logged with Date, Author, Followers, Tweet, Sentiment, Engagement, Link

Slack Alert: Fires when negative ratio exceeds threshold, showing top negative tweets and recommended action

WHAT ARE YOU WAITING FOR?

Ready to build?

Stop duct-taping tools.

Stop writing playbooks no one follows.

Start building agents that actually do the work—and do it well.

Cotera: For people who think busywork is boring.

"This is the best product ever when it comes to shipping. Ten on ten recommended. I just can't wait to see what happens with this product."

Rebecca Blount

Director, Customer Success