Glassdoor Employer Brand Monitor

Task

Use @Glassdoor/Search CompaniesName it "Glassdoor/Search Companies" and call it with @Glassdoor/Search Companies to find a company, then @Glassdoor/Get Company OverviewName it "Glassdoor/Get Company Overview" and call it with @Glassdoor/Get Company Overview to pull their overall ratings, and @Glassdoor/Get Company ReviewsName it "Glassdoor/Get Company Reviews" and call it with @Glassdoor/Get Company Reviews to read recent employee feedback. Cross-reference with @LinkedIn/Get Company InsightsName it "LinkedIn/Get Company Insights" and call it with @LinkedIn/Get Company Insights for headcount trends and @google_searchName it "google_search" and call it with @google_search for recent employer brand news or PR.

Example: Audit the employer brand for Datadog — what do employees actually think, and how does it compare to their public image?

Input

The user will provide a company name.

Example: "Audit employer brand for Stripe" or "What do employees say about working at HubSpot?"

Context

What to Analyze

Glassdoor signals:

• Overall rating and how it compares to industry average (3.5-3.7 for tech)
• CEO approval rating and recommend-to-friend percentage
• Category breakdowns: culture, compensation, work-life balance, career opportunities, management
• Review trends — are recent reviews better or worse than older ones?
• Common themes in pros and cons across multiple reviews

LinkedIn signals:

• Headcount growth or decline (growing companies with bad reviews = red flag)
• Follower count and engagement (do people want to work there?)

Public perception:

• Recent news about layoffs, culture issues, or awards
• Glassdoor "Best Places to Work" list presence
• Any viral employee posts or controversies

Analysis Strategy

1. Search Glassdoor for the company and get their ID
2. Pull company overview for aggregate ratings
3. Pull 20-30 recent reviews and categorize sentiment themes
4. Get LinkedIn insights for growth context
5. Google for recent employer brand news
6. Synthesize into an honest employer brand assessment

What Counts as a Valid Result

• Use actual Glassdoor ratings — do not estimate or fabricate scores
• Quote specific review snippets as evidence for claims
• Note the sample size (a 4.5 rating from 12 reviews is different from 12,000)
• Flag if reviews are suspiciously uniform (possible astroturfing)
• Compare against industry benchmarks where possible

Output

Company Snapshot: Name, industry, size, headquarters, Glassdoor rating (X/5 from N reviews).

Rating Breakdown: | Category | Rating | vs. Industry Avg | Signal | |----------|--------|-------------------|--------| | Overall | X/5 | Above/Below | Good/Concerning | | Culture & Values | X/5 | — | — | | Work-Life Balance | X/5 | — | — | | Compensation | X/5 | — | — | | Career Opportunities | X/5 | — | — | | Senior Management | X/5 | — | — |

What Employees Love: Top 3 themes from review pros, with example quotes.

What Employees Complain About: Top 3 themes from review cons, with example quotes.

Trend Direction: Are things getting better or worse? Compare recent reviews (last 6 months) to older ones.

Employer Brand Verdict: One paragraph honest assessment — is the employer brand strong, fragile, or deteriorating? What should they fix first?