Google Ads Campaign Auto-Pauser

Task

Use @Google Ads/List CampaignsName it "Google Ads/List Campaigns" and call it with @Google Ads/List Campaigns to pull all active campaigns with their performance metrics. Then use @Google Ads/Get CampaignName it "Google Ads/Get Campaign" and call it with @Google Ads/Get Campaign to retrieve detailed data for any campaigns that look problematic. If a campaign exceeds the defined thresholds, use @Google Ads/Update Campaign StatusName it "Google Ads/Update Campaign Status" and call it with @Google Ads/Update Campaign Status to pause it and generate a report of all actions taken.

Input

The user provides their Google Ads client customer ID, performance thresholds for pausing (e.g., CPA ceiling, minimum conversion rate, maximum daily spend without conversions), and the date range to evaluate.

Example: "Check my Google Ads account 123-456-7890. Pause any campaign that has spent more than $200 in the last 3 days with zero conversions, or any campaign with a CPA above $75."

Context

Threshold Rules

Budget protection checks:

• Campaigns exceeding a spend threshold with zero conversions
• CPA above a defined ceiling (e.g., 2x target CPA)
• Daily spend rate that will exhaust monthly budget before month end
• Campaigns with CTR below 0.5% (likely targeting or creative issues)

Safety guardrails:

• Never pause brand campaigns without explicit confirmation
• Log every action with timestamp and reason
• Only pause campaigns, never delete or modify budgets
• Always generate a report even if no campaigns are paused

Time-based considerations:

• Weekend and off-hours spending patterns
• End-of-month budget pacing anomalies
• New campaigns that haven't had enough time to optimize
• Seasonal campaigns that should be excluded from auto-pause rules

Execution Strategy

1. List all enabled campaigns with recent performance data
2. Compare each campaign against the defined thresholds
3. For flagged campaigns, pull detailed metrics to confirm the issue
4. Exclude campaigns marked as brand or seasonal from auto-pause
5. Pause campaigns that exceed thresholds
6. Generate an action report with what was paused and why

Output

Scan Summary:

• Total active campaigns scanned
• Number of campaigns flagged
• Number of campaigns paused
• Number of campaigns excluded by safety guardrails

Actions Taken:

• Campaign name, ID, and status change
• Metrics at time of pause (spend, conversions, CPA, CTR)
• Specific threshold that triggered the pause
• Timestamp of action

Campaigns Monitored (Not Paused):

• Campaigns approaching thresholds but not yet crossing them
• Early warning indicators for campaigns trending poorly
• Brand campaigns flagged but protected from auto-pause

Recommendations:

• Campaigns to review manually before next check
• Suggested threshold adjustments based on account averages
• Paused campaigns that may be ready to re-enable with changes