Easy

Instantly Lead Quality Auditor

Scan your Instantly lead lists for missing data, duplicates, and bounce risks so you can clean up before they tank your sender reputation.

Works with:InstantlyInstantly

Free to start

1,000 credits included

No credit card required

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Setup time

~5 min

Time saved

1-2 hrs/week

Difficulty

Easy

Tools

1 connected

How it works

1

Field Completeness Check

Scans every lead for missing names, companies, and invalid email formats

2

Duplicate Detection

Finds the same email appearing in multiple campaigns to prevent double-sending

3

Bounce Risk Scoring

Flags disposable domains, role-based addresses, and free email providers in B2B lists

4

Cleanup Report

Generates a prioritized list of actions to fix your lead data before it causes problems

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The Prompt

Task

Use @Instantly/List LeadsName it "Instantly/List Leads" and call it with @Instantly/List Leads to pull all leads across your Instantly campaigns, then use @Instantly/Get LeadName it "Instantly/Get Lead" and call it with @Instantly/Get Lead to inspect individual records for missing or suspicious data. Flag duplicates, incomplete profiles, and bounce risks before they damage your sender reputation.

Input

The user will provide:

  1. Campaign IDs to audit (or "all" to scan everything)
  2. Any specific fields they care about (optional)

Example: "Audit all my Instantly lead lists and flag anything that could hurt deliverability"

Context

Fields to Check

For every lead, verify these fields are present and valid:

  • Email address: Must be properly formatted, not a role-based address (info@, support@, etc.)
  • First name: Must exist and not be a placeholder ("Test", "asdf", single character)
  • Last name: Must exist and not be a placeholder
  • Company name: Should be present for B2B campaigns
  • Company domain: Check for suspicious or disposable domains

Duplicate Detection

  1. Pull leads from each campaign using @Instantly/List LeadsName it "Instantly/List Leads" and call it with @Instantly/List Leads
  2. Cross-reference email addresses across campaigns
  3. Flag exact email duplicates (same lead in multiple campaigns)
  4. Flag near-duplicates (same person, different email addresses at the same domain)

Bounce Risk Assessment

Flag leads with high bounce risk:

  • Free email providers (gmail, yahoo, hotmail) in B2B campaigns
  • Disposable email domains (mailinator, guerrillamail, tempmail, etc.)
  • Role-based addresses (info@, admin@, sales@, contact@)
  • Catch-all domains with no verification
  • Leads missing company data entirely

Data Completeness Scoring

Score each lead 0-100 based on field completeness:

  • Email present and valid: 30 points
  • First name present: 20 points
  • Last name present: 15 points
  • Company name present: 20 points
  • Company domain present: 15 points

Output

Audit Summary: | Metric | Count | Percentage | |--------|-------|------------| | Total leads scanned | X | 100% | | Complete profiles | X | X% | | Missing first name | X | X% | | Missing company | X | X% | | Duplicate emails | X | X% | | High bounce risk | X | X% |

Duplicate Report: List of email addresses found in multiple campaigns with campaign names.

Bounce Risk Report: List of leads flagged as high bounce risk with the specific reason.

Cleanup Actions:

  • Specific leads to remove (with reasons)
  • Fields to fill in (with suggestions where possible)
  • Campaigns that need the most attention

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