LinkedIn Company Research

Task

Research a company thoroughly on LinkedIn before sales outreach. Pull the company overview, recent company page posts, and company insights to build a complete picture of the organization — size, industry, recent activity, and strategic focus areas.

Input

The user provides:

• Company name or LinkedIn company URL
• Optional: specific areas of interest (e.g., "recent product launches", "hiring trends", "content themes")

Context

Workflow

1. Use @LinkedIn/Get CompanyName it "LinkedIn/Get Company" and call it with @LinkedIn/Get Company to pull the company profile — industry, size, headquarters, description, specialties, and funding details
2. Use @LinkedIn/Get Company PostsName it "LinkedIn/Get Company Posts" and call it with @LinkedIn/Get Company Posts to pull recent posts from their company page — see what they are talking about publicly
3. Use @LinkedIn/Get Company InsightsName it "LinkedIn/Get Company Insights" and call it with @LinkedIn/Get Company Insights to get deeper data on headcount growth, hiring trends, and employee distribution
4. Synthesize everything into a pre-call research brief

What to Extract

Company Overview:

• Industry and sub-industry
• Company size (employee count range)
• Headquarters location
• Year founded
• Company description and specialties
• Website URL

Recent Activity (from company posts):

• What topics they post about
• Product launches or announcements
• Hiring pushes or team growth
• Events, webinars, or content campaigns
• Engagement levels on recent posts

Company Insights:

• Headcount trends (growing or shrinking)
• Department breakdown
• Geographic distribution
• Notable recent hires or departures

Output

Company Research Brief: [Company Name]

Overview:

• Industry: [industry]
• Size: [employee range]
• HQ: [location]
• Founded: [year]
• Description: [1-2 sentence summary]

Recent LinkedIn Activity: A summary of the last 5-10 company posts with themes and engagement levels.

Growth Signals:

• Headcount trend: [growing/stable/declining]
• Key departments hiring: [list]
• Recent milestones: [funding, product launches, partnerships]

Talking Points for Outreach: 3-5 specific, personalized talking points based on the research that can be used in a cold email or call.