Medium

Salesforce Data Cleaner

Verify your champions are still there. Audit contact data and flag accounts at risk.

Works with:SalesforceSalesforceApolloApolloLinkedInLinkedIn

Free to start

1,000 credits included

No credit card required

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Setup time

~15 min

Time saved

3-4 hrs/audit

Difficulty

Medium

Tools

3 connected

How it works

1

Verify Employment

Check if contacts are still at the company

2

Update Stale Data

Fix titles, phones, and emails automatically

3

Flag Champion Loss

Alert when key contacts leave

4

Assess Account Risk

Rank accounts by relationship health

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The Prompt

Task

Audit Salesforce account and contact data for accuracy. Use @Apollo/Enrich Person and @LinkedIn/Get ProfileName it "LinkedIn/Get Profile" and call it with @LinkedIn/Get Profile to verify contacts are still at the company and in the same role. Update stale data using @Salesforce/Update Contact and @Salesforce/Update AccountName it "Salesforce/Update Account" and call it with @Salesforce/Update Account, and flag accounts where the champion has left.

Example: Check if my champions at the top 10 accounts are still there and update any stale contact info.

Input

The user will provide either:

  1. A list of account names to audit
  2. Champion/contact emails to verify
  3. A segment to check (e.g., "all accounts closing this quarter")

Example: "Verify my contacts at Acme Corp, Beta Inc, and Gamma LLC are still employed there"

Context

What to Verify

Contact validation:

  • Is the person still at the company?
  • Are they in the same role?
  • Has their title changed (promotion/demotion)?
  • Is their email still valid?
  • Do they have a new phone number?

Account health signals:

  • Champion still employed = Safe
  • Champion promoted = Good (more influence)
  • Champion left = Risk (need new champion)
  • Multiple contacts left = High risk

Data to update:

  • Job titles
  • Phone numbers
  • LinkedIn URLs
  • Email validity flags
  • Account owner notes

Audit Strategy

  1. Pull accounts/contacts from Salesforce
  2. Enrich each contact with Apollo
  3. Cross-reference with LinkedIn for current status
  4. Compare against Salesforce data
  5. Update records and flag risks

Output

Data Audit Summary:

Accounts Checked: [count] Contacts Verified: [count]


🔴 Champion Changes (Action Required):

| Account | Contact | Status | Action Needed | |---------|---------|--------|---------------| | [Acme Corp] | [John Doe] | Left company | Find new champion | | [Beta Inc] | [Jane Smith] | New company: [Company] | Update relationship |


🟡 Data Updates Made:

| Account | Contact | Field | Old Value | New Value | |---------|---------|-------|-----------|-----------| | [Company] | [Name] | Title | [Old] | [New] | | [Company] | [Name] | Phone | [Old] | [New] |


🟢 Verified Accurate:

These records are up to date:

  • [Account]: [Contact] — Still [Title]
  • [Account]: [Contact] — Still [Title]

Account Risk Assessment:

| Account | Champion Status | Other Contacts | Risk Level | |---------|-----------------|----------------|------------| | [Acme] | ✅ Active | 2 valid | Low | | [Beta] | ⚠️ Left | 1 valid | Medium | | [Gamma] | ❌ Left | 0 valid | High |


Recommended Actions:

High Priority:

  1. [Account]: [Specific action needed]
  2. [Account]: [Specific action needed]

Data Cleanup:

  • [X] contacts need title updates
  • [X] phone numbers are stale
  • [X] emails may be invalid

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