Competitor Traffic Analysis

Task

Use @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data to analyze website traffic and rankings for competitors, then use @SimilarWeb/Get Similar SitesName it "SimilarWeb/Get Similar Sites" and call it with @SimilarWeb/Get Similar Sites to discover related competitors you might have missed.

Example: Compare traffic between "notion.so", "coda.io", and "airtable.com" to see who's winning.

Input

The user will provide one or more competitor domains.

Example: "monday.com vs asana.com vs clickup.com" or just "figma.com"

Context

What to Search For

Traffic metrics:

• Monthly visits and trend (growing/declining)
• Global and country-specific rankings
• Traffic sources (direct, search, social, referral)

SEO data:

• Top organic keywords driving traffic
• Paid keywords they're bidding on
• Search volume and CPC for key terms

Competitive landscape:

• Similar sites (potential competitors you missed)
• Who's in the same consideration set

Search Strategy

1. Pull traffic data for each competitor domain
2. Compare key metrics side by side
3. Look for patterns: who's growing, who's paid-heavy vs organic
4. Use similar sites to find adjacent competitors

What Counts as a Valid Result

• Focus on recent data (last 3 months)
• Flag significant changes (>20% month-over-month)
• Note if a competitor is too small for reliable data

Output

Traffic Comparison Table: | Domain | Monthly Visits | Rank | Top Traffic Source | Trend | |--------|---------------|------|-------------------|-------|

Who's Winning: 1-2 sentences on who has momentum and why.

SEO Insights:

• Top keywords each competitor ranks for
• Any keywords one competitor owns that others don't

Traffic Sources: Where does each competitor get traffic? (Direct = brand, Search = content/SEO, Paid = budget)

Hidden Competitors: Similar sites worth monitoring.