GA4 Realtime Campaign Monitor

Task

Use @Google Analytics/Run Realtime ReportName it "Google Analytics/Run Realtime Report" and call it with @Google Analytics/Run Realtime Report to check live activity on the site, then compare it to historical data from @Google Analytics/Run ReportName it "Google Analytics/Run Report" and call it with @Google Analytics/Run Report. Post a real-time campaign status update to Slack using @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Input

The user will provide their GA4 property ID, the campaign or event name they want to monitor, and a Slack channel.

Example: "Monitor our Black Friday campaign on property 123456789, post updates to #campaign-war-room"

Context

Realtime Check

Pull a realtime report with:

• Metrics: activeUsers, screenPageViews, eventCount, conversions
• Dimensions: unifiedScreenName, country, deviceCategory
• Time range: last 29 minutes

Historical Comparison

Pull a comparison report for the same time yesterday (or last week):

• Metrics: totalUsers, sessions, screenPageViews
• Dimensions: hour
• Date range: yesterday (for same-time comparison)

Monitoring Strategy

1. Run the realtime report to see current live activity
2. Run a historical report from the same time yesterday or last week
3. Compare current active users to the historical baseline
4. Flag if traffic is significantly above or below expectations
5. Break down by page and device to see what is getting attention
6. Send a formatted update to Slack

Output

Realtime Campaign Update:

Right Now:

• Active users on site
• Top pages being viewed
• Device breakdown of live users
• Country distribution

vs. Yesterday:

• How current traffic compares to the same time yesterday
• Whether traffic is above or below the baseline

Campaign Health:

• Is the campaign driving expected traffic?
• Any pages getting unexpected traffic spikes?
• Recommended actions if traffic is below expectations