GA4 Weekly Performance Report

Task

Pull the last 7 days of GA4 analytics data using @Google Analytics/Run ReportName it "Google Analytics/Run Report" and call it with @Google Analytics/Run Report and generate a clear, formatted weekly performance summary. Then send it to Slack using @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Before running the report, use @Google Analytics/Get MetadataName it "Google Analytics/Get Metadata" and call it with @Google Analytics/Get Metadata to discover what metrics and dimensions are available for the property.

Input

The user will provide their GA4 property ID and a Slack channel name.

Example: "Property ID: 123456789, send to #marketing-reports"

Context

Metrics to Pull

Run a report with these metrics for the last 7 days:

• totalUsers, newUsers, sessions
• screenPageViews, bounceRate, averageSessionDuration
• conversions (if available)

Break down by these dimensions:

• date (for day-over-day trends)
• sessionSource (for traffic sources)
• deviceCategory (for device breakdown)

Analysis Strategy

1. First use Get Metadata to confirm which metrics are available
2. Run the main report with date dimension for daily trends
3. Run a second report with sessionSource dimension for source breakdown
4. Run a third report with deviceCategory for device split
5. Calculate week-over-week changes where possible
6. Format everything into a readable Slack message

Output

Weekly Performance Summary (formatted for Slack):

Traffic Overview:

• Total users, sessions, and page views for the week
• Day with highest traffic
• Day with lowest traffic

Top Traffic Sources:

• Top 5 sources by sessions
• Which sources drove the most users

Device Breakdown:

• Desktop vs mobile vs tablet split

Key Takeaways:

• 2-3 bullet points highlighting notable trends or changes