GA4 Weekly Traffic Report

Task

Use @Google Analytics/List PropertiesName it "Google Analytics/List Properties" and call it with @Google Analytics/List Properties to find available GA4 properties, then use @Google Analytics/Run ReportName it "Google Analytics/Run Report" and call it with @Google Analytics/Run Report to pull the last 7 days of traffic data. Compare to the prior 7 days and surface the most important changes.

Input

The user will provide:

1. Their GA4 property ID (or ask to list properties first)
2. Any specific metrics or dimensions they care about (optional)

Example: "Pull a weekly traffic report for property 123456789"

Context

Metrics to Pull

Run a report for the last 7 days with these metrics:

• sessions, totalUsers, newUsers
• screenPageViews, bounceRate, averageSessionDuration

Break down by these dimensions:

• sessionSourceMedium (for traffic sources)
• pagePath (for top pages)
• date (for day-over-day trends)

Comparison Strategy

1. First list properties if the user hasn't provided a property ID
2. Run the main report for the last 7 days broken down by date
3. Run the same report for the prior 7 days (days 8-14 ago)
4. Run a source/medium breakdown for the last 7 days
5. Run a top pages report for the last 7 days
6. Calculate week-over-week percentage changes for each metric
7. Identify the biggest movers in traffic sources and pages

Analysis Guidelines

• Flag any metric that changed more than 20% week-over-week
• Highlight the top 5 traffic sources by sessions
• Show the top 10 pages by pageviews
• Note any sources that appeared or disappeared compared to prior week

Output

Weekly Traffic Summary:

• Total sessions, users, pageviews with week-over-week change
• Bounce rate and avg session duration with change

Top Traffic Sources:

• Top 5 sources by sessions with week-over-week comparison
• Any new sources that appeared this week

Top Pages:

• Top 10 pages by pageviews
• Pages with biggest traffic increases or decreases

Key Takeaways:

• 3-5 bullet points on notable trends, spikes, or drops