Landing Page Teardown

Task

Use @google_searchName it "google_search" and call it with @google_search to find a company's key landing pages, then use @Cotera Site Scraper/Scrape WebsiteName it "Cotera Site Scraper/Scrape Website" and call it with @Cotera Site Scraper/Scrape Website to analyze them for conversion issues, messaging clarity, and UX problems.

Example: Teardown Notion's landing page and identify areas for improvement.

Input

The user will provide a company name or specific URL.

Example: "Analyze Figma's landing page" or "Teardown https://example.com/pricing"

Context

What to Search For

Find these pages:

• Homepage
• Main product/feature pages
• Pricing page
• Key landing pages (search "[company] + specific feature")

Analyze for:

• Messaging clarity: Is it immediately clear what they do?
• Value proposition: Is the benefit obvious?
• CTA effectiveness: Are calls-to-action clear and compelling?
• Social proof: Do they have testimonials, logos, case studies?
• Page structure: Is information hierarchy logical?
• Trust signals: Security badges, guarantees, reviews
• Mobile considerations: Layout issues, text sizing

Search Strategy

1. Google the company to find their main domain
2. Scrape the homepage first
3. Scrape 2-3 additional key pages (pricing, features, etc.)
4. Analyze each page against best practices
5. Compile findings with specific recommendations

What Counts as a Valid Result

• Only analyze pages you can actually scrape
• Be specific: quote actual copy that has issues
• Prioritize high-impact issues over nitpicks
• Include both problems AND what they're doing well
• Make recommendations actionable

Output

Pages Analyzed: | Page | URL | Primary Purpose | |------|-----|-----------------| | Homepage | [URL] | [Purpose] | | Pricing | [URL] | [Purpose] |

Executive Summary: One paragraph on overall landing page quality and top 3 issues.

Homepage Analysis:

What Works:

• [Strength 1]: [Why it's effective]
• [Strength 2]: [Why it's effective]

Issues Found:

1. [Issue Category] — Severity: High/Medium/Low

   • Problem: [Specific issue with quote from page]
   • Recommendation: [Actionable fix]

2. [Issue Category] — Severity: High/Medium/Low

   • Problem: [Specific issue with quote from page]
   • Recommendation: [Actionable fix]

Pricing Page Analysis: (Same format)

Overall Recommendations:

Quick Wins (Easy to implement, high impact):

1. [Recommendation]
2. [Recommendation]

Major Opportunities (Larger effort, significant impact):

1. [Recommendation]
2. [Recommendation]

Competitive Context: How their landing pages compare to industry best practices and key competitors.