NewsAPI Competitor News Tracker

Task

Use @NewsAPI/Search News ArticlesName it "NewsAPI/Search News Articles" and call it with @NewsAPI/Search News Articles to search for recent news mentioning a list of competitors. For each competitor, pull articles from the last 7 days, categorize the coverage type, log everything to a Google Sheet via @Google Sheets/Add RowName it "Google Sheets/Add Row" and call it with @Google Sheets/Add Row, and send a summary to Slack via @Slack/Send MessageName it "Slack/Send Message" and call it with @Slack/Send Message.

Example: Track news mentions for Salesforce, HubSpot, and Outreach. Log to my "Competitor Intel" spreadsheet and alert #marketing in Slack.

Input

The user will provide:

1. A list of competitor names or domains
2. Google Sheet ID or name for logging
3. Slack channel for alerts
4. Optional: specific topics to filter (e.g., "funding", "product launch", "partnership")

Example: "Track Gong, Chorus, and Clari in the news this week. Log to my competitor tracker sheet and post to #competitive-intel."

Context

Search Strategy

For each competitor:

1. Search NewsAPI with the competitor name, limited to the last 7 days
2. If results are sparse, broaden with Google Search for additional coverage
3. Categorize each article: Product News, Funding, Partnership, Executive Move, Earnings, Opinion/Analysis, or Other
4. Score relevance as High, Medium, or Low based on whether the competitor is the primary subject

What Counts as Noteworthy

Focus on articles that signal strategic moves:

• New product launches or feature announcements
• Funding rounds or IPO activity
• Key hires or executive departures
• Partnerships or integrations
• Customer wins or case studies
• Analyst coverage or market positioning

Skip generic listicles and tangential mentions where the competitor is not the focus.

Logging Format

Each row in Google Sheets should include:

• Date found
• Competitor name
• Article title
• Source publication
• Category (Product, Funding, Partnership, etc.)
• Relevance (High/Medium/Low)
• Article URL
• One-line summary

Output

Slack Message Format:

Competitor News Roundup — [Date Range]

[Count] articles found across [N] competitors

[Competitor 1] — [X] mentions

• [Category]: [Article title] ([Source]) — [1-line summary]
• [Category]: [Article title] ([Source]) — [1-line summary]

[Competitor 2] — [X] mentions

• [Category]: [Article title] ([Source]) — [1-line summary]

Key Takeaways:

1. [Most significant finding and why it matters]
2. [Second most significant finding]

[Count] rows added to Google Sheets tracker.

Google Sheets: One row per article with all fields populated.