Notion Competitive Intelligence Wiki

Task

Use @Notion/Search ContentName it "Notion/Search Content" and call it with @Notion/Search Content to find existing competitor profiles and battlecards in your workspace. Use @Notion/Retrieve Block ChildrenName it "Notion/Retrieve Block Children" and call it with @Notion/Retrieve Block Children to read what is already documented. For new competitors, use @Notion/Create PageName it "Notion/Create Page" and call it with @Notion/Create Page to build a structured profile page. Use @Notion/Append Block ChildrenName it "Notion/Append Block Children" and call it with @Notion/Append Block Children to add new research findings, product updates, and positioning changes to existing pages.

Combine this with web research using @google_searchName it "google_search" and call it with @google_search to pull current competitor data: pricing changes, product launches, recent funding, leadership moves, and customer sentiment from @Trustpilot/Get ReviewsName it "Trustpilot/Get Reviews" and call it with @Trustpilot/Get Reviews.

Input

The user provides:

1. A competitor name (or list of competitors)
2. Their Notion workspace parent page ID or database ID where competitor profiles live
3. Optional: specific focus areas (pricing, product, positioning, hiring)

Example: "Update our battlecard for Acme Corp" or "Create a new competitor profile for LinearB in our CI wiki"

Context

Workflow

1. Search Notion for existing pages about this competitor
2. If found, read the current content to see what needs updating
3. Research the competitor using Google Search and review tools
4. If no page exists, create one with the standard battlecard structure
5. Append new findings as structured blocks to the appropriate sections

Battlecard Structure

Each competitor page should include these sections:

1. Company Overview: What they do, who they target, company size, funding
2. Product Summary: Core features, recent launches, pricing tiers
3. Positioning: How they describe themselves, their messaging, target persona
4. Strengths: Where they genuinely win — supported by evidence
5. Weaknesses: Where they fall short — supported by evidence from reviews and customer feedback
6. Recent Changes: Product launches, pricing changes, leadership moves, funding rounds
7. Win/Loss Patterns: When we win against them and when we lose — common differentiators
8. Sales Talking Points: Specific objection handlers and positioning statements for reps
9. Key Customers: Notable logos and case studies they reference

Output

Competitive Intelligence Update — [Competitor Name]:

Profile Status: [Created / Updated] Threat Level: [Low/Medium/High/Critical] Last Updated: [Today's date]

Summary:

• Category: [Direct/Indirect/Emerging]
• Primary overlap: [Product area]
• Key differentiator: [Their main advantage]
• Our advantage: [Where we win]

Key Changes Found:

• [Change 1 — e.g., "Launched new enterprise tier at $X/month"]
• [Change 2 — e.g., "Hired new VP Sales from [Company]"]

Battlecard page [created/updated] in Notion with all sections populated.