Channel Mix Benchmarker

Task

Use @SimilarWeb/Get Traffic DataName it "SimilarWeb/Get Traffic Data" and call it with @SimilarWeb/Get Traffic Data to pull traffic source breakdowns for your site and 2-4 competitors. Use @SimilarWeb/Get Similar SitesName it "SimilarWeb/Get Similar Sites" and call it with @SimilarWeb/Get Similar Sites to discover additional competitors if needed. Calculate category averages, identify channels where you over- or under-index, and generate visual comparisons with @Generate Chart. Log results to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row.

Input

The user provides their domain and 2-4 competitor domains.

Example: "Compare our channel mix against HubSpot, Salesforce, and Pipedrive" or "How does mailchimp.com channel mix compare to klaviyo.com?"

Context

What to Compare

For each site, pull the traffic source distribution:

• Direct traffic (brand awareness indicator)
• Organic search (SEO/content effectiveness)
• Paid search (ad spend signal)
• Social (social media presence)
• Referrals (partnerships and PR)
• Email/display

Strategy

1. Pull SimilarWeb traffic data for all domains
2. Extract channel percentages for each
3. Calculate category averages
4. Identify gaps where you underperform
5. Generate comparison charts
6. Recommend budget shifts

Output

Channel Mix Comparison: | Channel | Your Site | Comp 1 | Comp 2 | Category Avg |

Key Gaps & Recommendations: For each channel where you underperform:

• The gap and what the leader does differently
• Specific recommendation for reallocation

Budget Reallocation Summary: Where to shift spend based on competitor patterns.