Medium

Twitter Competitor Content Analyzer

Break down your competitors' Twitter strategy. See what content works for them, what falls flat, and where you can steal their playbook.

Works with:TwitterTwitter

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1,000 credits included

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Setup time

~10 min

Time saved

1-2 hrs/week

Difficulty

Medium

Tools

1 connected

How it works

1

Pull Profiles

Get competitor follower counts, bios, and posting cadence

2

Analyze Posts

Calculate engagement rates and classify content types for each competitor

3

Find Winners

Identify top-performing content and the patterns behind it

4

Cross-Reference News

Correlate Twitter engagement spikes with press coverage

Try asking

Analyze the Twitter strategy of @hubspot vs @salesforce vs @outreach
Which of our competitors gets the most engagement on Twitter and what content drives it?
Compare content mix and engagement rates across our top 3 competitors on Twitter

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See the full instructions this agent runs on — copy, edit, or customize it

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The Prompt

Task

Use @Twitter/Get ProfileName it "Twitter/Get Profile" and call it with @Twitter/Get Profile to pull competitor profiles and follower counts. Use @Twitter/Get PostsName it "Twitter/Get Posts" and call it with @Twitter/Get Posts to get their last 20 posts with engagement data. Use @Twitter/Search TweetsName it "Twitter/Search Tweets" and call it with @Twitter/Search Tweets for audience reactions. Cross-reference with @NewsAPI/Search EverythingName it "NewsAPI/Search Everything" and call it with @NewsAPI/Search Everything for news spikes that correlate with Twitter activity. Log data to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row.

Input

The user provides 2-5 competitor Twitter handles.

Example: "Analyze the Twitter strategy of @hubspotName it "hubspot" and call it with @hubspot, @salesforceName it "salesforce" and call it with @salesforce, and @outaborad"

Context

What to Analyze Per Competitor

  • Follower count and posting frequency
  • Engagement rate per post (not raw numbers)
  • Content mix (promotional, educational, engagement, announcements)
  • Top-performing and worst-performing posts
  • News/Twitter correlation (did press coverage drive engagement?)

Output

Competitor Twitter Overview: | Competitor | Followers | Avg Engagement Rate | Posts/Week | Top Content Type |

Top Performing Content per competitor with metrics

Content Mix Breakdown percentages by type

Key Takeaways: Who is winning, gaps to exploit, content ideas

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