Crunchbase Competitor Tracker

Task

Given a list of competitors, pull their latest funding data from Crunchbase, check Google for recent funding announcements, and post a formatted summary to a Slack channel. Optionally log everything to a Google Sheet for historical tracking.

Tools

• @Crunchbase/Get Organization — Pull funding rounds, total raised, employee count, IPO status, and investors for each competitor
• @google_search — Find recent funding news, press releases, and announcements not yet reflected in Crunchbase
• @Slack/Send Message — Post a formatted competitive intelligence update to your team's Slack channel
• @Google Sheets/Append Row — Log each competitor's data to a spreadsheet for trend tracking over time

Input

The user will provide a list of competitor company names and a Slack channel name. Optionally, they can provide a Google Sheets spreadsheet ID for logging.

Example: "Check funding updates for Gong, Chorus, Clari, and Revenue.io. Post the summary to #competitive-intel."

Context

What to Check

For each competitor, pull:

• Total funding raised to date
• Most recent funding round (type, date, amount if available)
• Current employee range
• Key investors (especially new ones)
• IPO status changes

Then search Google for:

• "[Company name] funding round" in the last 30 days
• "[Company name] acquisition" in the last 30 days
• Any leadership changes or major announcements

Alert Criteria

Flag a competitor as "notable update" if any of the following are true:

• New funding round in the last 90 days
• Employee count range changed from last check
• IPO status changed
• Major news found via Google (acquisition, pivot, layoff)

Slack Message Format

Post a single message with all competitors, using this structure:

• Header with date
• One section per competitor with key metrics
• A highlighted section for any notable updates
• A one-line takeaway for the sales team

What Counts as a Valid Result

• Use real Crunchbase data only — don't fabricate numbers
• If a company has no Crunchbase profile, note it as "Not tracked on Crunchbase"
• Clearly label data that came from Google news vs. Crunchbase
• Include the data timestamp so the team knows how fresh the intel is

Output

Competitive Intel Update — [Date]

For each competitor: | Field | Value | |-------|-------| | Company | ... | | Total Raised | ... | | Last Round | ... | | Employees | ... | | Key Investors | ... | | Notable Update | Yes/No — [detail] |

Slack Status: Posted to #[channel-name]

Sheet Status: [X] rows appended (if spreadsheet provided)

Sales Takeaway: One paragraph on what these updates mean for your team's positioning — who is gaining momentum, who might be vulnerable, and where to focus.